Zeynep Cancelik

CEO's Best Practices
1. Business executives must “own” CRM projects, from identifying goals and objectives to defining supporting business processes and metrics to ensuring adequate funding for implementation and support. Upper management buy-in and leadership is critical to the success of any CRM initiative.

2. CRM projects need governance – not command and control. Recognize the dynamic and interdepartmental nature of marketing campaigns, sales interactions, and service calls, and manage CRM deployments accordingly – by a representative team or governing body. Get input from all major areas that make up a CRM initiative, including sales,...

Have you ever been frustrated because you can’t find your agreements?

Or don’t know which of your employees last spoke to a client?

Or which one of your sales brochure is the latest version?

Or why don’t your employees realize that “Bob” is your high valued customer that requires special attention?

If this sounds familiar, you are in dire need of CRM. When implemented successfully, a CRM initiative will transform your muddled, messy, mis-managed and disorganized business into a lean, mean, tech-savvy machine!

Although there are many ways how CRM Software can help you better manage your business, I have limited our discussions to some of the popular ones below:

1. No More Messy Desk – Track & Manage Information in One Place. Stop buying post-it notes for reminders. All your contact information and reminders will be available in your CRM System.

2. No More...

Recognizing Strengths and Weaknesses

With Competitor Intelligence, identifying competitors is simplified.

Track;

• Competitor strengths,
• Weaknesses,
• Ratings and
• Past performance while monitoring win/loss statistics to better position you and your team in the future.

Whether an opportunity is won or lost, standardized reason codes and descriptions can be established to track the results.

Knowing your competitors, including strengths, strategies and solutions proposed for specific projects can be critical in helping you develop a winning proposal.

It is not enough to have a good product and a fancy presentation–you must be able to address how your solution is a better fit to the customer compared to that of your competition.

Reports monitoring won/lost opportunities help ensure optimum on-going results.

Go OUTPERFORM your competitors!

...

By [url=http://www.suradocrm.com/]SuradoCRM[/url]

Before you embark on any opportunity, you must be sure of the potential sales volume and the reasonable probability of securing the sale. The first thing an Account Manager must do is to qualify the opportunity.

Answering the following questions early in the sales process will eliminate unnecessary risks before embarking on an expensive sales project with little or no return.

• Do you understand the customer’s needs?
• Does your solution match the requirements?
• Is there sufficient funding available to finance the project?
• Are you going to be able to deliver in the time- frame requested?
• Is this project a high priority for the customer?
• Do you know your competition for the opportunity?
• Do you have a strong value proposition?
• Do you have the necessary know-how and ...