Yuchun Lee and two friends from his days at MIT founded Unica with the aim of using their background in data mining to develop a tool that would solve the paper-pushing nightmare marketers typically find themselves in over creatives and collateral. CRMGuru.com founder Bob Thompson speaks with Lee about how Unica positions itself in the market in this edition of Inside Scoop. The following transcript was edited for length and clarity.
Enterprise Marketing Management
The market
The competition
Bob Thompson
I'm very pleased to welcome to our program, Yuchun Lee, founder and CEO of Unica Corp. Yuchun, welcome.
Yuchun Lee
Thank you. Glad to be here.
Bob Thompson
Today I'd like to explore what's going on in the marketing-related tools industry. It seems to be a very hot space. Unica's...
