Wendy Soucie

Axel Schultze, founder of the Social Media Academy, recently challenged Xeesm.com users to review their social

visit graph generated by Xeesm.com, and compare with others by posting on the Xeesm Facebook page. I was surprised at what the visual said about the trends in where people go and which ones have grown or shifted over time.

Social business relationship management

Xeesm is one of the tools I work with to manage my social business relationships.   It is many things besides a social address book. In an effort to help build social relationships and use one link on my business card and emails,  I direct contacts to my Xeesm profile.  This allows my connections to find the place they wish to socialize with me by listing the sites, groups, blogs and methods they can use. In working on my social ecosystem over the past year, I have researched new tools, added several social sites and communities, stepped away from others and increased my...

Online presence matters more today than it ever has. Your home page is not the carefully designed and interactive website home page. Its Google’s SERP.  As a manufacturing business are you ready to step into this space? Where do you start?

Social Business

Consider that we have moved from a Web 2.0 environment to an Enterprise 2.0 space with the use of software between companies (think SaaS).  Now we need to be ready to take on social business,  where your  business is focused on being “social” and social tools are used in reaction to and to facilitate participation in the social web.

We have a...

In the business to business (B2B) space the buying and selling relationship has changed.

When was the last time you sat down with your clients and socialized?

The disconnect has been accelerated by access to information via the Internet.  We trust our referral network and contacts in our social ecosystems more than the sales professionals who represent the products and services we buy. Those of us in the sales engineering role, as I was, have had to change our process. Developing social business relationships through social media as well as traditional channels can accelerate the process and we need to consider SocialCRM solutions to help sales professional manage this.

Lets consider Harley Davidson.

Thirty years ago, when I first came to Wisconsin as a young sales engineer for a bearing company, I called on Harley Davidson.  I enjoyed being...

Taking Geoffrey Moor’s model of “Crossing the chasm” probably illustrates best where social media is going. Early adopters like Cisco, Comcast, Dell, Pepsi, Virgin, WholeFoods, Zappos and many others set the stage. The next generation social business development is no longer based on experiments but on clear understanding how social media can help businesses thrive. In order to cross the Social Media Chasm, consultants need to be able to make full fledged social media assessments, and develop a strategy based on proven models and frameworks. Social Media Consultants need to demonstrate that their methods, models and frameworks are transparent and repeatable. Cross functional social media engagements require robust social media organization models in order to create, develop and sustain an...