When I read the email, I decided I couldn’t pass up the invite from Karen Untereker of 360 Digital Olgivy to attend the Social Media Day at the Chicago Auto Show. I talked Doug Tangwall of End Result Marketing and Madison Business Womens Expo producer, Marian Walluks of MCW Productions, into making the trip with me. Front and center was the special social media announcement from Ford Motor Company and the opportunity to meet Scott Monty and other key marketing people at Ford.
Several other auto companies had some type of social media activity: Hyundai had a social media scavenger hunt; Toyota was having a vote for the pluralized form of Prius; Audi had a special lunch for FaceBook fans that helped bring the new Audi TT RS to the U.S. It was not the same experience as at the Ford booth.