The quest for loyal customers and repeat business is one that all retailers undertake. We all know that price and product quality, consumer advocacy and loyalty are the marketing trinity, but it’s the loyalty component that keeps us up at night – what can we do to ensure that our customers come back?
Let’s look at the obvious: first, companies need to offer quality products and services at a price that their customers are willing to pay. Second, customers need to believe that the company they are doing business with is looking out for their interests, not just its own bottom line.
Now comes the tricky part – how can you reward customers and keep your company in their hearts, minds as well as their wallets? There are many different avenues to this approach, all of which have been proven in developing a loyal following.
Loyalty cards are one of the ways companies drive repeat business. Card programs are widely offered by supermarkets, and many traditional...