While just about any company in any business has by now a social media presence if not a strategy the jury still seems to be out on its efficacy and ROI. Siding with the skeptics, a report in Techcrunch cites a Forrester research report that points to consumers being "suspicious" about social media marketing. Forrester's index pasted below puts social media marketing almost very nearly at the bottom not too far above known consumer no-nos like spam and online banners.
Vijay DandapaniApple Core Hotels
0 comments 1,278 readsPosted on 2013-03-23
0 comments 580 readsPosted on 2013-03-16
Name changes in business is a business by itself and a fairly large one at that. From individual celebrities like Swag who changes names almost every year to those taking one on for a new role as is the case with the new Pope, the bug to switch monikers indiscriminate in whom it bites and is driven by a range of considerations that afflict both individuals and businesses, with vast amounts spent on the latter.
The business reasons for doing so include the desire for a better image, brevity (easy to grasp and remember for customers) and uniqueness to name a few. Some corporate name changes seem almost capricious and intent on fixing what is not broken. That appears to be the case with Time Warner Cable's NY1 news...
2 comments 1,441 readsPosted on 2013-03-02
United airlines, like some of its peers, appears to be continually on the lookout for new ways to get its customers to open their wallet. America's second largest airline announced that it will be selling early boarding access to passengers lower down the frequent flyer totem pole for $9 on a "limited basis"; the latter is to ensure that flyers with status aren't ticked off by a flood of parvenus at the gate.
Figures put out recently by the US Department of Transportation showed the largest US carrier, Delta Air Lines, had more than $233m in baggage fees alone for the third quarter of 2012, with United Airlines at $187m. Carriers in other parts of the world have successfully tapped on to the new revenue stream as the Wall Street Journal reported that Asian low-cost carriers already earn as much as 20% of their total revenues from ancillary income. The practice now extends to full...
0 comments 504 readsPosted on 2013-02-22
The explosion of apps across platforms and other innovations offers a cornucopia of buying and selling opportunities. At least that is the thesis of the latest "briefing" by trendwatching.com, an "independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas".
Trendwatching labels the new multitudes as "virgin" consumers, those who have never experienced the new product or service or quite simply are new consumers entering the market. They cite consulting giant Ernst & Young's prediction of 1 billion new consumers who will enter the market by 2025 to buttress their argument.
Interestingly, per the consumer trend prognosticators, much of the exponential growth being witnessed is driven by "newism"; the tendency of consumers, old and new, to hanker after the dazzling...
0 comments 1,169 readsPosted on 2013-02-16
A Dresden, Germany based company, Cognitec which touts itself as the market leader for "face recognition technologies and applications for enterprise and government customers" recently rolled out its latest product called "FaceVACS-VideoScan" a video screening and analysis technology. The Orwellian overtones to its potential uses notwithstanding, the device promises to revolutionize businesses in a number of areas from security to operations and marketing.
A review of FaceVACS, by Planetbiometrics,a website devoted to news from the "fast-moving biometrics industry" notes that analyzing the data "over time allows the software to compute people count, demographical information, people movement in time and space, and to detect frequent visitors and crowds."
The biometric journal goes on to suggest that...
0 comments 780 readsPosted on 2013-02-09
Marketing to those on the latter side of life's continuum is not a novel idea and, given their rising purchasing power in the developed world, has been the focus of marketers in a number of industries. An academic publication, the Journal of Consumer Research in a recent piece, puts the spotlight on those at the very end ofthat continuum, those who require "friends, family and service providers" to enable their consumption activity, labelling them as the "elderly consumption ensemble" or ECE".
An interesting, if ancillayr, takeaway from the foregoing research article is that the very elderly "used various strategies to negotiate their identity with others. Sometimes they attempted to convince others of their not-old identity through verbal arguments. Other...
0 comments 733 readsPosted on 2013-02-08
Optimizing workplace productivity is a process requiring continual reinvention given its dynamic nature. The McKinsey Quarterly, a thought publication put out by the leading light of consulting, McKinsey & Company takes the latest, and arguably most thorough, shot at the exercise in boosting workplace performance.
The thrust of the Quarterly's report is that "through a few simple techniques, executives can boost workplace “MQ” and inspire employees to perform at their peak", where MQ is the "meaning quotient".The report notes that attempts at harnessing meaning at work is not something new for both organizations and employees but what sets apart the latest essay is a focus on driving "higher workplace productivity and explain what business leaders can do to create meaning".
The meaning of "meaning" is a feeling that what is happening in...
0 comments 642 readsPosted on 2013-01-19
Late last year GMA (the Global Marketing Alliance) ran an article on an oft-mentioned and written topic: marketing to the ageing consumer. The author mentions the many truisms associated with the steadily changing demographic of the consumer particularly in the developed world and marketers' need to adapt and cater to the dynamic including, notably, an experience at a hotel "that had just completed a major refurbishment with no thought given to ensuring the new design was age-friendly." The GMA article did not spell out the lacunae in the hotel's efforts at catering to the chronologically advanced consumer. It is safe to assume that the corridors deliberately sported a dimly lit look with the rooms adorned with minimalist lighting.
While the last instance may not be entirely anomalous, players in a variety of industries are paying more than lip service to the needs and...
0 comments 1,036 readsPosted on 2013-01-12
The Harvard Business School's newsletter of several years ago had a piece on the "subconscious mind of the consumer". With the premise that "95% of all cognition occurs in the sub-conscious mind" the article sought to explore how marketers could "begin to understand behaviors and attitudes of which customers themselves are not aware" using techniques from clinical psychology and sociology without, at the same time, alienating customers who may recoil from the apparent intrusion into their personal space.
A company that picked up on the idea of "getting into the customers head" and has actually implemented it, albeit largely in the digital space" is Electronic Arts (EA). The latest issue of the McKinsey Quarterly features a remarkable...
0 comments 619 readsPosted on 2013-01-05
Charisma is a necessary if not sufficient ingredient for success in public life. When present it is often touted as the reason for success often obscuring the gross harm wrought by innumerable political leaders with an abundance of the quality. A recent column in Australia's Melbourne Age newspaper even notes how it is an "over-rated leadership attribute".
But emerging as a relatively new trend is a move that seeks to foster the trait among corporate executives for more effective leadership. While there have been countless charismatic CEOs ranging from the spectacularly successful to abysmal failures, the idea of infusing the attribute as a human resources developmental tool is something that has remained largely untried thusfar.
The UK's Financial TImes...