Every company hopes for customer service excellence. Only a portion of them, however, strategically aim for this excellence through their day-to-day business practices. And of those, an even smaller segment actually achieve (and maintain) the goal.
Of the tiny business population who can truly claim customer service superiority, one thing is certain: Every employee owns a piece of that prize. Simply put, a company cannot achieve customer service excellence without first attaining high levels of efficiency, quality, and productivity among its internal service providers.
Emphasize Internal Customer Service
All too often, companies place a strong emphasis on external customer care while losing sight of the fact that internal cus...