SCENE: You are a marketing manager, responsible for the launch of a critical new product line. You are talking to an IT Manager responsible for the data you need to report on the success of your marketing programs.
You
I'm in desperate need of better insight into my campaigns and customers!
IT manager
We'll first need to finish the data warehouse, which will take years and cost millions of lives.
You (In a panic)
But I have goals to meet this year! What will it cost to get what I need in three months?
IT manager (Laughing so hard he falls of his chair)
Is this a repeating bad dream? Or, is it your reality? If so, it's time to take control.
There are alternatives to getting business intelligence (BI) without a data warehouse. These days, you can avoid the time and...