• Print Friendly and PDF
  • Print Friendly and PDF
Thierry de Baillon

Thierry de Baillon

Transitive Society
Branding & web strategist, Druckerian marketer with a sustainability and cross-culture flavour. Passionate about learning.
  • 0 comments 163 reads
    Posted on 2013-04-29

    Our world is changing. Fast. Radically. To cope with this pace of evolution, or to simply avoid disruption, organizations must evolve. The Glorious Thirties, these years which embodied the Golden Age of mass production and standardized consumption, are definitely behind us, and let place to what Nilofer Merchant calls the Social Era, an age both of hyper connectivity and extreme individuality, characterized by versatility of markets and uncertainty of consumers’ behaviors. In this context, evolution is no more a choice.

    In reality, evolution has always taken place,...

  • 0 comments 183 reads
    Posted on 2013-04-08

    I was recently invited to participate to a session during the Enterprise 2.0 Summit in Paris, along with Jon Husband and Richard Collin, on the theme of “frameworks for the networked organization”. I won’t give here my thoughts about the Summit, as you can already find some insightful articles around the web, but will instead try to explore and develop further the ideas from my short talk.


    A matter of terminology

    Transforming...

  • 0 comments 1,509 reads
    Posted on 2013-02-04

    Most of today’s organizations are powerful productive machines, which were founded and grew up during an era where mass production was the norm, and planning was the course of action. This era is over for good, and social business, or enterprise 2.0, or connected company, or whatever you want to call it (the level at which most people from this field do not want to be tagged with a specific term is amazing) aims at building and providing an actionable business framework for our times ridden with complexity.

    To survive in a more and more unpredictable environment, to thrive in economically challenging times, organizations must reinvent themselves at every level. On the internal side, they have to leverage business nimbleness by adopting more modular and networked structures (to become what Dave Gray calls podular companies), and empower the individual creativity and intrapreneurial spirit...

  • 0 comments 939 reads
    Posted on 2013-01-21

    I know, we are now in 2013, and announcing anything for a past date falls short from being a prediction. But as we are struggling to help organizations transform to adapt to uncertainty, I often find myself thinking that we already did that and went there before, when considering where social business is heading to. Whether on the technological or on the conceptual side, much buzz is made which takes us back from the future. There are many reasons for that, the simplest one being the necessity to survive in present industrial logic while setting the basis to allow businesses to thrive in a wirearchy. New technologies and emergent behaviors must make their way into our dominant top-down, production-based, model before being able to give birth to a model well-suited to complexity and to a knowledge-based era. Yet, most of the trends which shape the social business landscape seem to pull us back into a “déjà vu” draped in new clothes...

  • 0 comments 426 reads
    Posted on 2012-12-18

    Technology is influencing more than the way we work, it also deeply changes the notion of workplace. As IBM wrote in 2011 in its The new workplace: are you ready? white paper:

    “Today’s workplace is a virtual and/or physical environment, characterized by connections, collaboration and user choice, that enables the worker to be more agile and perform activities anywhere, anytime -ultimately creating greater enterprise value”.

    Collaboration, as mediated by social software, is on the agenda of every CEO, or should at least be. A widening array of synchronous and asynchronous communication tools, available on almost any device you might think of, allows workers to access resources and knowledge wherever they are, eliminating the necessity to maintain a unified physical workspace. Technology itself is becoming nomad, ubiquitous, pervasive and affordable,...

  • 0 comments 1,797 reads
    Posted on 2012-11-01

    Reconciling Organizational Improvement and Reinvention Through Social Business Design

    This post is the second of a two-parts article on innovation and social business co-written with Ralph-Christian Ohr (@ralph_ohr).

    A striking change of focus in the social business arena occurred during the last five years. Despite the fact that Andrew McAfee’s original definition specified its scope as «within companies, or between companies and their partners or customers», infant Enterprise 2.0 was mainly concerned by internal collaboration. The teaser from one of the major events of this early period, the Boston 2007 Enterprise 2.0 Conference, talked about “(…) the technologies and business practices that liberate the workforce from the constraints of legacy communication and productivity...

  • 0 comments 2,235 reads
    Posted on 2012-10-18

    Business Model Innovation as Wicked Problem

    This post is the first of a two-parts article on innovation and social business co-written with Ralph-Christian Ohr (@ralph_ohr) and cross-posted from collaborativeinnovation.org.

    We live in an age where emergent technologies continue to have massive effects on business and society. Rising complexity requires companies and economies to cope with increasingly interlocking systems. If we keep on considering systems in a traditional, isolated way, this would lead to a totally locked view of business....

  • 0 comments 621 reads
    Posted on 2012-10-02

    “Increasingly, strategic advantage for corporate institutions will hinge on privileged positions in relevant concentrations of high-value knowledge flows and the adoption of practices required to participate in and profit from these knowledge flows”.

    By these words, John Hagel, John Seely Brown and Lang Davidson define in The Power of Pull what they call the second wave of the Big Shift. Their impressive concept and research have already been thoroughly and...

  • 1 comments 783 reads
    Posted on 2012-09-03

    This might look like a holiday postcard, and it in some way is. Summer always offers a great opportunity to switch off, step back and think a bit more critically. One has to admit that while our consumption’s habits are changing at fast pace, as a result of a rabid co-evolutionary race between all the internet-enabled devices and services at our disposal and the new behaviors these services enable, social technologies aren’t yet transforming the way most businesses operate.

    Getting from rock to water

    We have learnt that this problem is at least as much a cultural (getting the right mindset) as a technological (getting the right tools for the right tasks) problem. But shouldn’t technology by itself be considered under a behavioral angle, as the workplace itself conditions...

  • 0 comments 984 reads
    Posted on 2012-06-28

    I had yesterday one of many great conversations with Luis Suarez on Twitter, during the online chat organized by CMSWire around social business. The subject was, you might guess it, about the main challenges encountered when helping organizations to embrace a collaborative mindset.

    Transparency, of course, is a key driver here, but fostering transparency throughout a company not only is a real challenge, but also, if not nurtured in the right context, could sometimes prove itself more harmful than profitable by itself. Just imagine how would an employee behave, as the world stands, when, in name of transparency, he stumbles on highly strategic topics… Which answer can companies give to what could be considered as a major threat? The first, obvious, option is to limit transparency and to enforce a strict governance to the way information is flowing internally. This is...