"Big hat and no cattle” (or “all hat and no cattle")
(US, idiomatic) Full of big talk but lacking action, power, or substance;
Apr. 25, 1981 Globe & Mail ‘One of the major raps against him was that he was all hat and no cattle. That is, he had a lot of style but not much substance.’
Warning: If you are someone who makes their living in/around/by ‘social,’ I’m not writing this particular post for you. I am writing for the thousands of sales reps who are being advised to use Twitter to engage with prospects and establish 'thought leadership.' Read on and make up your own mind.
I love Twitter. I love the brevity. I love seeing what my friends & colleagues are chatting...