Last week, I shared the first part in our series on trendspotting thus far in 2013. This week, Janet, Trish (yours truly), and Patrice share our perspectives on:
~60 days in, what's everyone seeing that is changing in 2013?
The 3, 5, 7-or-more Legged Buying Team
Whether nostalgia or fact, selling used to be a lot simpler. Continuing the trend from 2012, buyers' decision making processes are more and more complicated.
Today, there is nearly never a single decision maker. Not only do we have to convince the budget owner (we’ll save you money, time, hassle, etc.), but we must also...