Trish Bertuzzi

Last month, I had the pleasure of attending the AA-ISP Senior Exec Retreat and spending time with 50+ Execs, VPs and Directors sharing & discussing issues relevant to inside sales.

One of the workshops focused on Employee Lifecycle. Well, let me tell you that I learned a ton from the other attendees – Inside Sales leaders from companies like IBM, Mentor Graphics, Staples, & Henkle to name a few.

I thought I’d share a few takeaways from that session – specifically focused on the front end of the employee lifecycle: Sourcing.

For the better part of the last 15 years we’ve all used a combination of the following to source candidates:

I recently participated in a conversation over at Focus.com: How can you create a culture where your employees feel comfortable creating content? The idea being, that the creation of content is now an organizational responsibility as opposed to just being Marketing’s.

At one point in the dialogue, I was sick of hearing what all the pundits think (myself included) so I threw down the glove and asked a Sales Exec to chime in. Well, Alex Shootman the Chief Revenue Officer of Eloqua did. His excellent response follows:

 
I have a confession to share – I have gone through the full 5-stage Kübler-Ross coping model with the buzz around Social Selling.

Here’s how it went:

I recently discovered a blog that I really enjoy - Pam Moore’s The Marketing Nut.

With her permission I’ve excerpted parts of her Social Media: A Little Less Talk and a Little More Action Please. The full post is well worth the read, but I want to focus on her “Too Much Yappin’” Test. 

To set the stage Pam asks: