Suzen Pettit

An old wise man once said:

‘To love is to suffer.

To avoid suffering one must not love.

But then one suffers from not loving.

Therefore to love is to suffer, not to love is to suffer.

To suffer is to suffer.

To be happy is to love.

To be happy then is to suffer.

But suffering makes one unhappy.

Therefore, to be unhappy one must love, or love to suffer, or suffer from too much happiness.

I hope you’re getting this down?’ -Woody Allen

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A few months ago, The New York Times published an article on the growing services that manage clients’ reputations and information on the internet. Thank you Jesse Jackson Jr. for boosting an already growing field and creating jobs for thousands.

In working with doctors especially, this issue has become the big pink elephant in the room. Recently I had an experience that brought this all to light: In searching for clients, I’ll often plug their name into a Google search just to see what comes up. On this particular day I was targeting a few Ob-Gyn practices in my area, doctors that I’ve known for years who I’d worked with in my last incarnation.

In the medical field in particular, online review sites have become fast, furious and powerful. They overshadow and outrank even the most sophisticated of medical practice websites, and often one will have to sift through 12 or 13 before getting to a website, if in fact there is a website at all. (Another story for another day...

This happened. And he won the case- $120,000 awarded to him from a judge because, as the judge explained, the wife, unbeknownst to the husband, had undergone over $100,000 worth of plastic surgery prior to meeting him, and so was deemed “deceptive”. I kid you not.  Never mind that the child’s gene pool was 50% his (a paternity test was run and the husband was in fact found to be the biological father). Never mind that….oh, what the hell….this story is worthy of a glass of wine. Or a bottle.

A simple equation, and it’s true. I’m in the process of growing mine now, in multiple ways. In this video I’ll give you 7 sure fire tips for growing your list to reach a bigger, yet targeted audience with your website and your marketing materials. The last 2 tips are a biggie:

Make sure you have an “opt-in” box in a very obvious spot on your website, preferably above the “fold”, (the area on he website that appears before having to scroll down),so that you can be capturing potential prospects emails…to grow your list!! They came to your website for a reason, and even though they may not call the office first thing the next morning, if you are capturing their emails then you know they came and did this voluntarily; they wanted information or else they wouldn’t be there. But why should they give you their email address? What’s in it for them besides yet more “junk in their box”, and I don’t mean that in a sexy way. Seriously, why should they give you their e mail address?...