Recently I spent some time with a group of leading executives from various industries across Asia. I asked each of them to remember back to when they wore the clothes of a younger person and they were just starting out in life, probably only teenagers looking for some extra money when they devised some sort of plan to sell something to somebody.
While many of the executives joked about their first teenage move into the business world, without exception each one said that he had had some degree of success—no total failures. Interesting, isn't it? They all made the right moves with no training or prior knowledge.
I then asked each of them to look back at how they answered that very first, all important question: "Will anyone buy this?" They all said that they just thought about it from their own perspective (themselves as potential customers) to see if the product or service was worthwhile and of value. Jackpot!
...
