Susan Hoekstra is author of The Service Journey. She has a proven 25 year history developing customer service strategies and solutions.
  • 0 comments 1,192 reads
    Posted on 2010-05-04

    Studies have shown that a consistently good, branded customer service experience can improve sales and profitability.  Did you know the same is true for customer service and a reduction in lawsuits?  A study by Hickson and Levinson, published in 2002 in the Journal of the American Medical Association, showed that doctors who gave good customer service and did so  - especially when something went wrong, were far less likely to get sued than doctors who tried to avoid the issue. 

    A good customer service strategy doesn't only reduce lawsuits for doctors, however.  Read a few examples of people and or cities who sued, when poor service occurred.   

    • When an individual bought her laptop at Best Buy in 2006, was informed a repair would take two to six weeks, and then after much follow up on her part, came to realize after four months, that the computer was missing. She was offered a $900 Best Buy gift card as compensation, which was less than what...

  • 0 comments 1,251 reads
    Posted on 2010-04-26

    My windshield wipers were stuck in the up position.  I tried to have it fixed at one of those no-appointment-needed auto repair places, but they weren't able to fix it.  Of course, even though it took one minute to diagnose that fact, I had to bring the car there twice, because they were busy the first time, and the no-appointment-needed place actually gave me an appointment for later in the day.  I thought it was ironic they asked when would be convenient for me to bring it in, because I wanted to say 'Now.  Now is convenient.  That is why I am here.'  But I didn't.  I made the second twenty minute trek a few hours later, only to here that they couldn't fix it after all.  

    So, I lived with the problem a few more weeks before trying again.  Last week I phoned another car repair business to find out if they did this type of work and make an appointment.  I was told I could bring in my car the following day, but then I was told I should call back in twenty minutes to...

  • 0 comments 1,037 reads
    Posted on 2010-04-21

    "The person who says it cannot be done should not interrupt the person doing it." - Chinese Proverb

    In order to resolve client issues, do your employees need to jump through hoops?  Are your best client-focused employees also successful within the firm? 

    Employee sample profile:  An employee, when seeking a resolution for a client issue would relentlessly call the area within the firm that would be able to correct the issue.  If she didn't receive an acceptable resolution, she would physically sit outside that individual's office until she received a resolution.  Clients loved her.  Within the organization, she had moderate success, at best.  Her reviews said people within the firm, those who weren't responsive, complained.

    Employee sample profile:  Two account managers, one competent and client-focused, the other not.  The account manager who was competent was turned down for promotion after promotion...

  • 0 comments 1,171 reads
    Posted on 2010-04-14
    My son is a junior in high school now.  Getting him to this point has not been easy, because he's the type of person who, when given a homework assignment, determines whether or not it's worth his time.  'Why do I need to know that?' Is something I hear frequently.  It's not as if he's not capable.  When he wanted to get his drivers' permit, he studied online for 20 minutes and passed with flying colors.  Studying is simply not a priority for him and no amount of reward or penalty has changed that fact. 

    Not making service a priority often can be evident in every industry out there:  restaurants, stores, travel, business, etc.  Similar to my son, it's not as if everyone doesn't agree service is important, but there may be emergencies and other priorities that frequently take precedence. 

  • 0 comments 1,675 reads
    Posted on 2010-04-05

    Very often managers who give negative feedback will sandwich it between positive news.  An example of this tactic may sound something like the following:  

            "You're always on time for work.  You really handled that call poorly.  You greeted the caller correctly."

    So perhaps I'm exaggerating a little, but the point is the positive feedback is supposed to make the recipient feel better about receiving the negative feedback.  The problem with using this tactic is everyone knows what is coming, making the positive feedback feel artificial.  Solidifying that feeling is the fact the recipient walks away from the meeting with a list of tactics and promises to improve the negative feedback, but no action items are necessary for what is done well.

    What if that were to change, however?  What if employees had action items not only for what they needed to improve, but also what they did well?   Making this change could revolutionize the morale of your employees and...

  • 0 comments 2,224 reads
    Posted on 2010-03-12

     
    It’s five times cheaper to keep a client than to get a new one.  ~ U.S. Office of Consumer Affairs

    Many statistics and studies exist that prove great service pays for those businesses who place a priority on delivering great service.  Intuitively most people know good service is good business.  Did you ever stop to really think about why some of these statistics are true, however? 

    For example when it comes to the statistic about it being cheaper to keep a client than get a new client, why would it be five times cheaper to keep a client than get a new one?  Here are some thoughts.  See which ideas pertain to you and your company: 

  • 0 comments 1,039 reads
    Posted on 2010-03-08

    Have you noticed that computer passcodes are getting longer and more complex lately?  Capital- and lower-case letters, numbers, and even symbols are a frequent requirement now.  I understand that it's done in an effort to ensure privacy and protect individuals from identity theft, but honestly, the complexity of the passwords are making it so it's difficult for me to remember who I am.  In addition, I probably have 20 - 30 sites I need passcodes for, making it nearly impossible for me to remember them.

    From a customer service perspective, this can be a nightmare, because when clients have difficulty accessing accounts, a layer of annoyance is added to the transaction, making their first experience an unpleasant one.  Although I do not have experience with privacy and security, may I suggest that there may be a few things that can be done from a client experience perspective, however, to help mitigate a clients'...

  • 1 comments 2,020 reads
    Posted on 2010-02-24

    This article is written by my friend and colleague Peter Sluka

    Very often when service issues exist, the cause of the problem is complicated.  The fact is, the cause may be due to the employees, training, measurements, lack of service standards, objectives, or many other factors.  If you have already embarked on your Service Journey you are no doubt beginning to see real, tangible benefits. Maybe you noticed an employee going the extra mile to win the lasting loyalty of a customer. Maybe you feel that heightened energy level in your call center. And maybe you have even noticed improved retention, attrition, conversion rates and repeat business. You’re on your way!

     But that’s not enough. Your...

  • 0 comments 1,610 reads
    Posted on 2010-02-19

    "I don't know ..." was the response I received to my question about whether or not it was supposed to rain a few years ago.  My kids and I went to the roller coaster mecca of the United States:  Cedar Point, the tourist attraction in Sandusky Ohio.  If you're familiar with the location you know a strip of hotels is located on the road right outside of Cedar Point; the hotels' entire business is dependent upon the traffic brought in by the amusement park.  Weather is of utmost importance to their guests, and yet the hotel employee who worked at the front desk not only didn't know what the weather forecast was, she didn't seem to believe she should know. 

    If you don't want this to be the experience of your clients, you need to take a multi-pronged approach to customer service, and realize great customer service is really about changing and influencing...

  • 0 comments 1,030 reads
    Posted on 2010-02-14

    Today, in the United States, we celebrate the love we feel for someone special to whom we are loyal and advocate.  Likewise, in order to grow a business that is truly profitable, we need to create clients who are not only loyal, but advocate on our behalf.  Did you know in the typical business, the majority of clients doing business with someone really don't care about that individual, business, or firm one way or the other?  

    According to Reicheld's The Ultimate Question:

    • The average firm has net promoter score  (where the percentage of promoters outweighs the detractors) of only 5 - 10%.