Studies have shown that a consistently good, branded customer service experience can improve sales and profitability. Did you know the same is true for customer service and a reduction in lawsuits? A study by Hickson and Levinson, published in 2002 in the Journal of the American Medical Association, showed that doctors who gave good customer service and did so - especially when something went wrong, were far less likely to get sued than doctors who tried to avoid the issue.
A good customer service strategy doesn't only reduce lawsuits for doctors, however. Read a few examples of people and or cities who sued, when poor service occurred.
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When an individual bought her laptop at Best Buy in 2006, was informed a repair would take two to six weeks, and then after much follow up on her part, came to realize after four months, that the computer was missing. She was offered a $900 Best Buy gift card as compensation, which was less than what...

