Shannon Paul

Shannon Paul

PEAK6 Online
Shannon Paul works as the communications manager for PEAK6 Online, parent company of OptionsHouse.com, OptionsNewsNetwork (ONN.tv), and WeSeed.com where she oversees the integration of social media communication into PR and marketing strategies for the companys three brands that include an online retail stock and options broker, a web-based options news and education site, and an online community that allows people to learn about the stock market through investing in virtual stock portfolios.
  • 0 comments 1,694 reads
    Posted on 2009-10-29

    It may be ironic, but I'm not a big fan of statistics when it comes to blog readership. Not because I’m not interested, but because I’m not convinced the average person understands exactly what a blog is. Even many of us who think we DO understand what a blog is have a hard time agreeing with one another on definitions.

    Case in point: Seth Godin. He disabled comments on his blog long ago, yet some say comments make a blog. On the other hand, The Chicago Tribune has comments on their articles. Is The Chicago Tribune a blog? Others still refer to forums or message boards as blogs. Do they qualify?

    A...

  • 0 comments 2,714 reads
    Posted on 2009-10-02
    Social Business Design by David Armano

    Social Business Design by David Armano

    Social media interaction may have started with marketing and public relations, but as the public facing elements of our businesses started engaging in a dialogue with customers and other community stakeholders, we started to realize something very important: true social media engagement transcends marketing.

    Enter Social Business.

    For the social business, silos don't work if you need to communicate and adapt quickly. Plus, what happens when...