It may be ironic, but I'm not a big fan of statistics when it comes to blog readership. Not because I’m not interested, but because I’m not convinced the average person understands exactly what a blog is. Even many of us who think we DO understand what a blog is have a hard time agreeing with one another on definitions.

Case in point: Seth Godin. He disabled comments on his blog long ago, yet some say comments make a blog. On the other hand, The Chicago Tribune has comments on their articles. Is The Chicago Tribune a blog? Others still refer to forums or message boards as blogs. Do they qualify?

A recent study by Mediamark Research & Intelligence (pdf) found that 10.1 percent of U.S. adults reported to having read a blog in the last 30 days.

Social Business Design by David Armano

Social media interaction may have started with marketing and public relations, but as the public facing elements of our businesses started engaging in a dialogue with customers and other community stakeholders, we started to realize something very important: true social media engagement transcends marketing.

Enter Social Business.

For the social business, silos don't work if you need to communicate and adapt quickly. Plus, what happens when there's no one to analyze all of the feedback? Word of mouth can't happen with just one person owning social media if your company is larger than a hundred employees or so and farming it out to an agency doesn't really work without a strong internal commitment.