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Scott Glatstein

Scott Glatstein

Imperatives
Strategy Execution Consultant Scott Glatstein, President of Imperatives LLC turns market opportunities into record breaking profits even in a recession. Now, with his new book, "Strategy Activation: How to Turn Your Vision into Marketplace Success," Scott unveils his groundbreaking plan for improved customer experiences and higher strategic profits. Get your FREE Sneak Preview at: http://www.strategyactivation.com
  • 0 comments 1,686 reads
    Posted on 2010-04-08

    After huddling in our bunkers for much of the past 18 months we look forward to restoring growth and prosperity to our companies. Many firms will find, however, that they are unable to harness the early breezes of expansion due to resource constraints that are a direct result of recent knee-jerk staff reductions.

    Peter Cappelli, Wharton management professor and director of the school's Center for Human Resources observed that the recent economic crisis forced many managers to focus only on the short-term. Slaves to quarterly performance expectations, departments cut employees with little concern for the long-term impact of layoffs. In many cases they were forced to sacrifice core competencies resulting in a devastating brain drain.

    As an expert on post-recession employment recovery Cappelli knows that it will be some time before hiring begins again in earnest. "Companies will always wait to see that the demand is there because the fixed cost of hiring isn't...

  • 0 comments 906 reads
    Posted on 2010-04-08

    After huddling in our bunkers for much of the past 18 months we look forward to restoring growth and prosperity to our companies. Many firms will find, however, that they are unable to harness the early breezes of expansion due to resource constraints that are a direct result of recent knee-jerk staff reductions.

    Peter Cappelli, Wharton management professor and director of the school's Center for Human Resources observed that the recent economic crisis forced many managers to focus only on the short-term. Slaves to quarterly performance expectations, departments cut employees with little concern for the long-term impact of layoffs. In many cases they were forced to sacrifice core competencies resulting in a devastating brain drain.

    As an expert on post-recession employment recovery Cappelli knows that it will be some time before hiring begins again in earnest. "Companies will always wait to see that the demand is there because the fixed cost of hiring isn't...

  • 0 comments 2,408 reads
    Posted on 2009-11-23

    Has the economic downturn minimized the importance of the Customer Experience?

    In Chapter 5 of my book, Strategy Activation: How to Turn Your Vision into Marketplace Success, I talk about how important it is to improve your holistic customer experience to differentiate your company from your competitors. As products and services continue down the inexorable path toward commodification, it is the ongoing customer experience that drives customers to choose one vendor over another.

    However, in the past two years, as the economic downturn has forced significant changes in customer behavior, many have questioned the importance of the overarching customer experience. These naysayers claim that in tough times price is the only thing that matters. Customers, they say, are more likely to accept a bad experience as long as they are getting a good deal. This perspective, however, is not confirmed by the data.

    When Money is Tight, Customers Expect...