Today, I’m giving one of the opening keynotes at the Gilbane Conference, making the case for why marketing technologists are amazing, Neo-like characters in the marketing world equivalent of The Matrix.
The attendees, a 50/50 mix of IT and marketing professionals, are collectively the ideal audience for this. It’s the combination of their talents — increasingly blended into hybrid roles such as marketing technologists, creative technologists, growth hackers, and data scientists — that represents the vanguard of modern marketing.
Here is an annotated version of my slides:
Or, if you’d prefer to read an essay version of my talk:
The Marketing Technologist: Neo of the Marketing Matrix