+1 for Social Business. IBM is in. Whole hog.
6000+ faithful Lotus attendees and 100s of Lotus Partners got fed IBM’s ebusiness equivalent play for the 21st century. Simply put, that they are betting their entire portfolio of collaboration solutions, both old and new on Social Business.
One fat caveat before I put my thoughts here. Connections Next, IBM’s enterprise social software offering that was the star of its presentation won’t be here until later this summer. But given the play it got at Lotusphere 2012 and IBMConnect, it’s too large a bet on IBM’s Collaboration portfolio to not consider seriously.






