Richard Stern

Richard Stern

Jacada
Richard Stern is Senior Vice President, Global Marketing for Jacada. Richard brings to Jacada more than 15 years of experience in successfully leading global marketing and new business development initiatives. Most recently, Richard served as Senior Vice President, Growth Telecom for SpinVox, a leading global speech technology company that delivers voice-to-text services for telecommunications providers.
  • 0 comments 1,352 reads
    Posted on 2010-06-25
    Guest Post By: Karnail Jita I recently wrote about an example of excellent customer service.  However, in another case, I had reason to call my mobile phone provider regarding a faulty phone that was still within the warranty period.  

    "Yes, I see from your call history that you've called us on this problem a couple of times and prior to that, no problems...it's still not resolved? ...ok, let me post you an envelope to return the phone to us, and I'll email you confirmation of the job." 

    Now, as a customer, that one conversation gives me reassurance that the company knows me because they have my call history, they can see my issue (their repairs system is connected to the CRM), and there's no putting me on hold and transferring me to a separate team to arrange returning the phone. Is this a Universal Agent? They have a complete view of me regardless of what means I use to contact them, clearly their email system is integrated to their CRM.

    Could my...

  • 0 comments 1,825 reads
    Posted on 2010-06-18
    Guest Post By: Karnail Jita

    Without doubt, the media is overflowing with real life stories of customer's bad experiences with call centres so let's put aside for a moment the natural desire to redress the balance for those instances where we've suffered at the hands of a customer service agent or indeed have wanted them or someone to do likewise. Think instead about those cases where a phone call or email conversation with the call centre leaves us feeling good, and realising that apart from just a few, they're not all bad. It could be the result of getting a query resolved on the first call, getting through to an agent with just a couple of key presses on the IVR, or getting a sensible explanation for that unusually high bill. 

    Dig deep, we all know what makes good customer service. But what makes exceptional customer service? Perhaps it's that one time when the agent credits your account in a gesture of goodwill. Or when the agent quickly resolves your broadband...

  • 0 comments 928 reads
    Posted on 2010-06-14

    By Brian Olson - Sr. Product Marketing Manager, Jacada Inc.

    In the spirit of full-disclosure, the folks around the office are sick and tired of me telling this story... which should be your first indication of the positive impact it had on me.

    My lovely wife received her MBA a short time ago.   Before you get good and jealous - and trust me, you will - allow me to explain a little: it's not what you are thinking.  

    A Saturday ritual at our house is to pile into the family truckster and head to Chipotle for lunch.  For those unfamiliar with the brand, Chipotle is a self-proclaimed gourmet burrito and taco establishment.  Freshly prepared food, never refrigerated, never made in bulk.  Just love me some of that burrito goodness.  We've been going there for...

  • 0 comments 1,084 reads
    Posted on 2010-06-11

    By Michelle Norris - EMEA Marketing Manager, Jacada Inc.

    We all recognize that the explosive growth of social media represents both challenges and opportunities for today's customer-facing organizations. Enlightened companies have started to recognize that the opportunities are wider and more significant than merely keeping tabs on (and trying to control) what customers are saying about them on blogs and other web sites that feature user-generated content; instead, these organizations are recognizing the value of gathering this precious feedback and using it to drive real improvements within the organization.

    With this proactive approach to social media, businesses can address key customer service issues before they become PR disasters.  In fact, rather than turning a blind eye to this new way of communicating, savvy companies are now providing an assortment of social media touch points for consumers to provide...

  • 0 comments 1,725 reads
    Posted on 2010-06-08

    By Kumaran Shanmuhan - Solution Architect, Jacada Inc.

    Isn't it compelling to keep up with the latest and greatest information on things that matter to you? Well, no wonder so many of us are hooked on to the web; refreshing news feeds, checking email and following conversations. Regardless of how organized you are it is easy to get overwhelmed when there's more information generated in a second, than could be consumed in a lifetime. So, what exactly happens when we get overwhelmed with information? 

    This article points out [http://www.wired.com/magazine/2010/05/ff_nicholas_carr] how this information overload could cause cursory reading and distracted thinking ultimately turns you into a "...

  • 0 comments 1,022 reads
    Posted on 2010-06-02
    Toyota began the year as a brand in crisis. The company that revolutionized the automotive industry with "The Toyota Way" was under siege.  Braking system failures and uncontrolled acceleration allegations plagued the company. It was forced to initiate the largest recall in its storied history. Poor crisis communications, illusions to the Audi scandal of the 1980s, inconsistent explanations and culture all fanned the flames of public outrage and undermined Toyota's response. For a fleeting moment, it looked as though the unthinkable would happen – the Japanese titan might collapse. 

    And then it didn't. 

    Conventional wisdom might tell you that Toyota should have lost loads of money last quarter in the wake of the company's largest-ever global recall and safety scandal. And if that's what conventional wisdom would say, conventional wisdom would be wrong. In reality, Toyota finished Q1 with a 1.2B profit. And all this was after spending a little over 1...

  • 0 comments 5,057 reads
    Posted on 2010-03-22

    I'm absolutely amazed by what is happening at Domino's Pizza these days. For those of you that don't know, they recently changed their pizza recipe. That, in and of itself, is a pretty big step for a company that sold more than 400 million pizzas last year. It would be like McDonalds tinkering with the “two all beef patties, special sauce, lettuce, cheese...” that make up their Big Mac. Or maybe it would be like Coke reformulating... oh wait... anyhow, you get the point. It is unorthodox to say the least.

  • 0 comments 2,075 reads
    Posted on 2010-03-12

    The Twitter-sphere is buzzing (or maybe the right term is tweezing) with news and commentary on yesterday's service outage which left their North American customers without service for 30 minutes or so. Salesforce.com has experienced several outages in recent years. The major outages happened two months ago, as well as in December 2005 and January 2009, with separate minor outages recorded in January 2006.

    Major disruptions also occured in April 2006, while several Cloud platforms, including Salesforce.com and Amazon's EC2 and S3 environments, together with major ecommerce sites like Walmart.com, were also affected by a DoS attack. The attack affected users of NeuStar's ultraDNS service, which translates web addresses into Internet Protocol (IP) addresses.

    While supporters of SaaS and the Service Cloud have mobilized to defend Salesforce.com, and the supports of premise-based solutions have fired back, most of the conversation reads like a group of 3rd graders talking...