Much like an axe, your database should be a critical tool in your efforts to build and manage your business. Varied strategies, broken or duplicated records and non-uniform definitions lead to non-productive activities. Simple techniques can help you strengthen your database to increase productivity while eliminating waste.
After years of working with many different CRM systems, I decided to put together a non-product specific list of tips that can apply to any CRM or Sales Force Automation database.
