Rebel Brown

Every 2 days we create a quantity of information equal to the volume of information created between the dawn of civilization all the way to 2003. WOW.

But even the largest data warehouse can't match the biggest data in our world. That data is happening right there inside you. It's called your unconscious mind. 

•  In a single day the average person is exposed to the same amount of information as a person in the 15th century was exposed to in a lifetime. 

•  In the first day of life, a baby receives a volume of information equivalent to 70 times the information housed in the Library of Congress. 

•  Every second, you receive and process over 11M bits of data from your five senses. 

• Your mind stores that data in your neuro connectors around your body. Now get this. There are over (10 to the 10th power) to the 11th power neuro connectors in your body. How's that for storage! 

What Do We...

The limits of my language define the limits of my world. ~Wittgenstein

Words and language form the building blocks for most of our human interactions. The right words bring a story to life, warm our hearts and make us feel connected. 

In business, the language we use can serve to create memorable conversations with our audiences. The right language joins us in rapport with our buyers, giving us the opportunity to establish powerful connections as the foundation for long-term relationships.

The words we use can also quickly send our audiences running. For example, using hypey buzzwords does little to attract our audience, nor do chest-thumping claims or negatives about our competition. Such language serves to dull our audiences’ minds. Their eyes glaze over as their minds move on to things much more interesting to them.   

Dulling our Buyers

When we sound just like everyone else – we dull our listeners to our message....

The Borg, and our human response to them, offers a perfect example of resistance to change as a positive behavior.

Unfortunately that's a very, very rare example of resistance to change as an upside. The reality is that resistance in our business is futile - and dangerous.  

Resistance Will Hurt Your Business

How many times have you watched someone dig their heels in like the proverbial donkey, all because of a proposed change to their thinking or actions? The arguments are often illogical in the face of reality - yet the resistance continues and often strengthens with every minute. Until all heck breaks loose as the big event occurs and the business is threatened. 

Change is the one constant in our world today. Yet I constantly see resistance to change in my clients and audiences.  The energy and power we put into arguing for our limitations of today is mind boggling! Especially in the face of ever-changing uncertain markets....

Buy Now!    Must Have!    Today Only!    Your Competition is Doing It! 

These are examples of imperative statements - those marketing phrases that we've been taught will trigger an immediate response. 

In today's market we send our audience running. 

We all see our areas of responsibility as our turf. Just like our caveman forefathers saw their caves as their territory and safety zone. Our minds motivate us to defend our turf. Consequently, whenever our turf is threatened we dig in and refuse to budge. 

Imperative statements can often trigger a threat response in our audiences. Whether the imperative is about our way of doing things, our beliefs or an idea that doesn't resonate well with our prospects - we trigger a treat response. Once that trigger occurs - forget about motivating your buyer. They're dug in and hunkered down in protection mode - whether it's logical or not.  

You Get More Flies with Sugar

We all...