Many of us would like to believe that we base our important business decisions on well grounded facts. It does not take much looking around to realise that the data do not necessarily support the decisions being made. David Brooks wrote an op-ed piece in the New York Times, “What Data Can’t Do” that outlines five areas data science struggles with.
- Data struggles with context – that data is bad at narrative and emergent thinking
- Data creates bigger haystacks – that we gather more and more findings as the data gets bigger but most of these are spurious
- Big data has trouble with big problems – that few are convinced to come to an answer by analytics on the big questions of life and society
- Data favours memes over masterpieces – That data finds it much more difficult to spot specialness before it becomes popular
- Data obscures values – that data...