If you’ve ever developed an email before, you know that the coding doesn’t stop when your design looks good in the browser. In fact, it doesn’t stop when it looks good in every browser (FireFox, Chrome, Internet Explorer, and Safari). Let’s not forget too that the email also needs to look great on every device that could potentially render it. I’m talking about phones, tablets, iPods, and anything else that gets dreamed up. Professional email designs should only be approved after they have been thoroughly checked in every email client (Outlook, Lotus Notes, Gmail, etc.) on every device.
Why do you need to check it on every device and email client? Seems a little overkill, no?
Originally posted here at USSCOSpeaks.com
Now that you have a website, the next natural question is “How do I get people to come visit it?”
Your options are quite large, although your budget probably isn’t. Therefore one of the most popular and cost effective tactics is targeting the search engines to position your website higher for a specific keyword phrase. Yes, I’m talking about SEO, or search engine optimization.
SEO is less of a demand creating technique and more a demand capture technique. For example, being ranked #1 in the search engines for the keyword phrase “Blue Dog on Mars” doesn’t mean you’ll get an influx of...
For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. The infographic in this blog post pulls together data that shows that the turning point is here now. The Post-PC Revolution infographic was created by...
This year is off to a roaring start for digital marketing. Corporations and small businesses alike are investing heavily into digital marketing and we’d like to pose a debate question…
Where are you spending your digital dollars? Mobile or Social?
In the blue corner we have Mobile! This includes mobile app development, responsive web design, push notifications, and mobile targeted paid advertising. We’ve seen why your business should go mobile recently with mobile devices overtaking PCs. Is this where you’re spending your marketing dollars?
In the red corner we have Social! This includes posting and resource investment in your favorite networks including: Facebook, Twitter, LinkedIn, Pinterest, Flipora, etc. This also includes your social paid advertising and any other tools you’re using for listening and...
Originally posted here at USSCOSpeaks.com
It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011).
Take a look around at all the devices that have been released out into the marketplace. Between tablets, WIFI connected music players, and phones, everyone can be connected online 24/7. This means that wherever your customers are, they have the option to do business with you. Believe the data, your customers are exercising that option daily. This year, more people will use their mobile phones to get online, rather than using their PCs (Gartner, 2010). By 2015, there will be more than one mobile device for every person on earth (Cisco, 2011). Still think it’s going away?
Originally posted here on USSCOSpeaks.com
First off, let’s take a step back and understand people’s behavior online.
Every minute there are 70 new website domains registered on the World Wide Web, adding to the millions of websites that already exist. This rate of websites being created makes it impossible for anyone to keep up with all of the information available. Tools like search engines were created to simplify this massive amount of data by using a complex algorithm that rank these millions of websites and consolidate them into a short list on a single page. Search engines fund this service by...
Originally posted here on USSCO Speaks blog.
It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today. Especially, if those words are thrown into acronyms that further decode their meaning. For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM.
First off, what do they stand for? That would certainly help. SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Said another way, search engines look for specific things on and off of your website that determines whether or not it’s relevant for a specific query,...
It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. They have it ingrained in their DNA. It’s more difficult for companies that have a long-standing culture of face to face or direct mail interaction, to adopt these methods.
It’s not that face to face interaction with customers is unimportant. I believe that it is still the single best method for building relationships and getting a true understanding of your customers’ needs. The problem is that it takes time and your customers aren’t always willing to give it. With a myriad of choices, customers opt for the quickest and most painless way of learning, providing feedback, complimenting, or complaining.
Avaya, a global provider of business collaboration and communications solutions, has created the infographic below...
Every company, every industry, and even every department in a single company can have different results. If you want to truly want to know how to get the best from your marketing, then you need to make testing a priority. Don’t rely solely on industry best practices, but instead come up with your own. That being said, below is some interesting information for email marketers.
According research by GetResponse, a complete email marketing solution, emails have the highest open rates and click thru rates within the first hour of being delivered in the subscriber’s inbox. This is important because we know as marketers that the more people who see our email messages, the more will convert to paying customers.
The obvious next question is “How do I...
Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Whether your business is a retail store, local restaurant, or complex B2B software provider, you can take advantage of the hype of Black Friday and Cyber Monday (November 26, 2012).
