LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects. There are many books, blogs, and guides that discuss how to use LinkedIn. For high performance sellers, they use LinkedIn more for introductions, get more referrals from customers, use LinkedIn to identify contacts, and create targeted contact lists.
The benefits for using LinkedIn for prospecting are many:
- Using search tools for identifying those prospects
- Receiving introductions from connections
- Discovering information about prospects that help make connecting more effective
- Obtain intelligence from target company business profiles
- Sharing content with prospects within specific shared...