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Patrick Lefler

Patrick Lefler

The Spruance Group
Patrick Lefler is the founder of The Spruance Group -- a management consultancy that helps growing companies grow faster by providing unique value at the product level: specifically product marketing, pricing, and innovation. He is a former Marine Corps officer; a graduate of both Annapolis and The Wharton School, and has over twenty years of industry expertise.
  • 0 comments 929 reads
    Posted on 2011-03-15

    In 1964, coach John Wooden’s UCLA basketball team won the NCAA title; the first of ten championships over the next twelve years until his retirement. What’s most surprising about Wooden’s career was that before his 1964 team, Wooden had enjoyed limited success at UCLA for sixteen previous seasons. So what was the ‘tipping point’ for this sudden reversal of fortune? Better players? Better coaching? No, it turns that Wooden's success was the result of one of the great mid-course management corrections of all time. It's a lesson that CEOs and other senior executives need to learn.

    When John Wooden entered his seventeenth season as head coach of UCLA in 1963, he was considered 'just another coach' for a west coast school that had appeared in just five NCAA tournaments and on four of those occasions, had never made it past the first round. Hardly the resume of a legend.

    All that changed with the 1963-64 squad, when Wooden won his first NCAA championship with a...

  • 0 comments 1,428 reads
    Posted on 2011-03-11

    Larry Bossidy and Ram Charan are the authors of one of the best books on execution written over the past twenty-five years--Execution, The discipline of getting things done. One of the major takeaways of the book is that while tactics are central to execution, execution is not tactics - it much more strategic. The authors describe execution as a discipline (hence the title) that is integral to strategy.

    People think of execution as the tactical side of business. That’s the first big mistake. Tactics are central to execution, but execution is not tactics. Execution is fundamental to strategy and has to shape it. No worthwhile strategy can be planned without taking into account the organization’s ability to execute it. If you’re talking about...

  • 0 comments 1,913 reads
    Posted on 2011-03-08

    Innovation White Board

    Everyone talks about the need for creativity and great ideas. It’s become the ‘fad of the month’ with entire industries now devoted to idea generation. Innovation labs and teams are the new thing and are popping up all over. And these new innovation labs have their own set of rules; white boards and post-it notes are mandatory; go for quantity and encourage wild ideas; be visual; number your ideas; twenty-five ideas per hour is good, fifty ideas per hour is the sign of good brainstorming (and I suppose that a hundred ideas an hour is like...nirvana!).

    Separate spaces are created for these special innovation teams. Members are encourages to ‘drop in’ whenever they feel creative. Markers of every color are supplied along with storyboard frames. Create! create! create! is the mantra but very rarely do we know...

  • 0 comments 1,416 reads
    Posted on 2011-03-04

    Scott McCartney, The Wall Street Journal’s Travel Editor, penned an interesting article this week regarding airline frequent flier programs. The piece, titled What Airlines are Hawking describes some of the ‘unique’ rewards that frequent flier mileage holders are redeeming their miles for nowadays: Plastic surgery, big-screen TVs, and even high-dollar dinners with sports stars. While the point of Scott’s article was to highlight that airlines are charging their customers radically different prices to redeem miles depending on individual status and the credit card used, the article begs to ask the more important question: Have frequent flier programs lost their purpose? Do they really help build customer loyalty? And if they don’t, why do the airlines continue to administer these expensive programs?

    ...

  • 0 comments 1,504 reads
    Posted on 2011-03-01

    Nobutoshi Kihara, the man behind most of Sony’s wildly successful consumer products recently passed away on February 13th. He was 84 and spent his entire career with Sony. Known by many as “the wizard of Sony” because of his engineering prowess, Kihara was the genius behind some of Sony’s most innovative products. His early work on transistor radios and the miniaturization of components made Sony a household name and Japan the world’s leading electronics maker.

    According to The Telegraph of London:

    Tape recorders and radios were then cumbersome, power-thirsty and too expensive for widespread use. When Sony’s founders realized that to attract customers they needed to shrink the devices, make them affordable and reduce their power consumption, they called on Kihara .

    Though a simple concept, this was extremely difficult to achieve. Many suppliers of components complained that it was impossible to shrink parts to the extent...

  • 0 comments 1,090 reads
    Posted on 2011-02-26

    In their book Yes! 50 Scientifically Proven Ways to Be Persuasive, authors Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini tell the story of an unexpected sales event that occurred in 2003.

    In the year 2003, there was clearly one car line that exceeded all U.S. sales projections to a far greater extent than any other. Ironically, this car line had previously proven itself to be a completely ineffective profit-maker for the manufacturer. Strange, then, that all of a sudden and without explanation, its sales skyrocketed. But why? It couldn’t have been driven by advertising;  in fact, because of disappointing sales, there was even less money available for marketing. Nor was there any engineering or price change to account for the unexpected popularity. Which car line was it, and why did it become so successful?

    The car line was Oldsmobile, and the reason for it’s success was paradoxical: General Motors, its manufacturer, had decided it...

  • 0 comments 1,122 reads
    Posted on 2011-02-23

    This past week, one of the blogs featured in the Harvard Business Review’s The Conversation featured a story about recent efforts of Kentucky’s two largest cities--Louisville and Lexington--to promote innovation. In a post titled Will the Sun Shine Bright on Kentucky Innovation?, author Saul Kaplan highlighted a recent visit to the Bluegrass region of Kentucky where he spoke with local entrepreneurs and community leaders about what it takes to spur innovation and entrepreneurship in the region.

    One of the points made by the author was that it was vital to think about the challenge of fostering entrepreneurship and innovation at the city level - and that these two cities (Louisville and Lexington) have the potential to lead the way by becoming innovation hotspots. What the author fails to communicate is...

  • 0 comments 929 reads
    Posted on 2011-02-15

    Before today's powerful Spread Offense became popular, and even before the West Coast Offense took football by storm in the 1980s, the Wishbone ruled the college gridiron. Introduced in the late 1960s at the University of Texas, the Wishbone is still considered one of college football’s most innovative offensive schemes. It was so successful, in fact, that during the period from 1969 through 1979, seven national championships were won or shared by wishbone teams.

    The man credited with introducing the Wishbone to college football was Emory Bellard; a second year assistant at Texas who spent seventeen years previous as a high school coach. Bellard passed away this past Thursday at the age of 83. The cause was amyotrophic lateral sclerosis--Lou Gehrig’s disease.

    The impact of the Wishbone can not be understated. Besides the many national championships won by wishbone teams, the offense became so popular that it was used successfully by everyone from athletic powerhouses...

  • 2 comments 1,470 reads
    Posted on 2011-02-11

    Ken Olsen, the founder of Digital Equipment Company (DEC) and one of the great entrepreneurs of our lifetime passed away earlier in the week at the age of 84.

    Since its founding in 1957 and for most of its 40 year history, DEC was considered one of the great innovative success stories. At its inception, DEC became the first computer company to be funded primarily with venture capital money.  A $70,000 investment by American Research and Development Corporation (AR&D) allowed Olsen and his two partners to begin operations in a Civil War era textile mill in Maynard, Massachusetts.

    Their business plan was remarkably simple. The fledgling company outlined a two-phase road to profitability. The first phase involved manufacturing computer modules which were simply a selection of independent electronic circuits that were packaged into a circuit board needed at the time for basic functionality of computers. If the company could successfully execute the first phase and...

  • 0 comments 1,362 reads
    Posted on 2011-02-08

    John Lennon’s classic Beatles song “All you need is love” breaks down all the world’s problems into one simple solution: Love.

    There's nothing you can know that isn't known.

    Nothing you can see that isn't shown.

    Nowhere you can be that isn't where you're meant to be.

    It's easy. All you need is love, all you need is love

    If you listen to today’s leaders, innovation has replaced the Beatles' love as the one simple solution that will solve all of today’s most pressing challenges. Need to find a solution to the global economic crisis?  It’s simple, innovation. Unhappy with the heated political dialog that  prevents civil discourse between the two parties? Not to worry...innovation is here to the rescue. And finally, not willing to make the hard choices required to solve this country’s budget crisis? Now you don’t have to...all you need is innovation.

    I’m kidding of course. But if you’ve read the...