As we’ve mentioned before, data about customers is multiplying. But information about customers – the kind that informs confident business decisions – can be harder to come by. So when I came across this quote on the blog www.gilliganondata.com, it stuck with me:
“A man with one watch knows what time it is; a man with two watches is never quite sure.”
– Mark Twain
I think there is a lot of truth to that, and we see the effect in the work we do with our clients. When it comes time to make those big business decisions – like entering a new market, developing a new or...