• Print Friendly and PDF
  • Print Friendly and PDF
Nick Stamoulis

Nick Stamoulis

Brick Marketing
Nick Stamoulis, a SEO and search engine marketing industry veteran, is the President of SEO company, Brick Marketing. Nick Stamoulis also writes daily in his SEO blog, the Search Engine Optimization Journal and publishes one of the largest SEO newsletters with over 130,000 opt-in subscribers.
  • What Do You Love? Google Wants to Help
    0 comments 1,212 reads
    Posted on 2011-06-29

    Yesterday, the editors over at TechCrunch were some of the first to discover the latest addition to the Google pantheon of gadgets, tool and all-around fun stuff. With little to no fanfare from Google itself, WDYL.com (What Do You Love?) made its quiet online debut.

    As TechCrunch reported,
    …the idea is to return users a single page of relevant results across many of Google’s products for whatever query is typed into the wdyl search box. The “search” button is even a heart. Cute.

    TechCrunch also reported that the best queries for WDYL are for vague, broad terms.

    Being intrigued I strolled over to the new search engine (note, you have to include the www. in the address, otherwise you get an error message) and searched for something very near and dear to my heart, the Boston Red Sox.

    Here are...

    Read More »
  • Developing a Site Structure to Convert – SEO Video Tip
    0 comments 1,299 reads
    Posted on 2011-06-28

    I’ve found that many companies fail when it comes to developing their site structure. Your site should be built to help your visitors and generate business for your company. Your site is not just a brochure for your products. Understanding your audience will help you better develop your site structure and navigation, guiding your visitors down a predetermined path that is designed to make them act.

    Watch this week’s SEO video tip here!

    Read More »
  • 3 Ways to Build Your Brand Equity
    0 comments 1,194 reads
    Posted on 2011-06-28

    Building your brand equity online takes time, dedication and patience. However, that intangible asset that is brand equity can go a long way in building and maintaining an online reputation, building your trust factor with the search engines and consumer; help increase your online brand presence and more. Brand equity is not something that just happens. It takes a conscious effort on your part to make sure your brand equity becomes a valuable asset.

    Here are 3 ways to help build your brand equity

    Invest in content marketing
    Good content marketing should seek to educate the consumer, not just be a sales pitch for your product. Consumers don’t care how wonderful your company is, they just know what you can do for them. How does your product solve their problem? Content marketing is how you position yourself as the solution. By producing quality content (which could be anything including videos, blog, whitepapers, and more) you are establishing...

    Read More »
  • The Dos and Don’ts of Blog Commenting
    0 comments 766 reads
    Posted on 2011-06-27

    Blog commenting is an incredibly useful link building activity for multiple reasons. First off, it’s a good way to build up the amount of quality, one-way links pointing to your site. Secondly, commenting on industry and related blogs helps establish your company as an expert. Blog commenting is also the first step in building a strong relationship with influential bloggers in your industry, a partnership that can have long lasting benefits. But none of these benefits of blog commenting will come if you don’t go about it in the right way.

    Here are a few dos and don’ts of blog commenting:

    Do
    Use a real name whenever possible. People like to talk to other people, not nameless and faceless corporations. Using a real name also makes it harder to hide behind the anonymity of the Internet, which can go a long way in building trust with the blogger and the blog’s readers.

    Don’t
    Include sales pitches in your blog comments....

    Read More »
  • B2C Content Should Help the Consumer
    0 comments 1,088 reads
    Posted on 2011-06-24

    Content marketing is an undeniably important aspect of online marketing for every business, regardless of industry. Both niche and broad industry companies can use content marketing to help promote themselves as industry experts, build their online brand presence, better connect with consumers and more.

    Most B2C content can be broken down into two types of content. The first type is promotional content. These are the online sales pitches, ad copy, hard-sell newsletters, brochures, flyers and so forth. They are business centric and work to sell a specific product. The second type of B2C content (and in my opinion the more important) is consumer centric content.

    Consumer centric content could include everything from articles, whitepapers, blog posts, videos, forums and more. But consumer centric content is designed to help the consumer! It’s not about selling your product; it’s about answering a question or filling a need.

    Read More »
  • Keyword Research Methodology
    0 comments 1,011 reads
    Posted on 2011-06-23

    Any good SEO company or consultant is going to tell you that keyword research may be one of the most important things you do for your SEO. The keywords you target will directly affect what searches you rank for and what kind of traffic will be directed to your site. Failing to include the right keywords means missing out on potential traffic.

    Here is the process that I use for conducting keyword research for my clients. I hope you find it useful for your own.

    Step One: Read Your Content
    Keyword research is done on a page-by-page basis. Search engines rank individual pages, not sites as a whole. Each page will have its own set of keywords that directly relate to the content of that page. Before you start your keyword research, read each page carefully and take notes about what that content is about.

    Step Two: Check Your Analytics
    Before you start changing keywords, you need some idea of what ones currently work...

    Read More »
  • 3 Ways to Optimize Your Press Release for SEO
    0 comments 1,510 reads
    Posted on 2011-06-22

    Whenever you publish a piece of content online, you have to be thinking about SEO in the back of your mind before you send it out. Each piece of content is a potential source of valuable, inbound links and could potentially drive targeted traffic to your site. Have you optimized it for SEO to do just that? While it’s easy to incorporate anchor text and keywords in the “About the Author” section of an article or internally link among blog posts, many companies are still failing to fully capitalize on the SEO potential of an online press release.

    It has to be said that online PR is no substitute for offline PR. The two need to work together to create the most awareness for a brand.

    Here are 3 ways to optimize your press release for SEO


    1. Go after branded keywords in the headline
    Not only does your headline need to grab the attention of the reader, it also needs to catch the eye of the search engines. One way to do this...

    Read More »
  • Branded Domain Name Suffixes to Be Allowed
    0 comments 1,159 reads
    Posted on 2011-06-21

    Just this week, the Internet Corporation for Assigned Names and Numbers (Icann), announced that they would allow web address names to end with almost any word in any language. Right now, most people recognize the typical web addresses like .com, .org, .net and .edu, among others. This radical development in generic top-level domains (gTLDs) means that domains can now end in a branded suffix. Camera giant Canon has already publicly stated that they attend to apply for “.canon”.

    According to digital brand consultancy Melbourne IT, which is helping 150 global brands with their domain strategies, 92% of its clientele will opt for a “.brand” domain name, while 11% said they were interested in applying for a generic suffix such as “.bank” or “.hotel”. The firm’s research found that brands from the entertainment and financial services industries are the most likely to make early applications for “.brand” domains.
    (...

    Read More »
  • Local Search Profiles Increase Your Online Presence – Video Lesson
    0 comments 1,052 reads
    Posted on 2011-06-21

    Each local search site has a unique audience. Listing each of your office locations on various local search sites (Yahoo! Local, Bing Local and Google Places for instance) helps position your business in front of those audiences and increase your online brand presence. These local profiles will rank in the search engines themselves, helping drive traffic through to you main site and increase your conversion rate.

    Watch this week’s SEO video lesson here!

    Read More »
  • How HubSpot Does B2B Internet Marketing Right
    0 comments 1,305 reads
    Posted on 2011-06-21

    Over the years I’ve had plenty of people ask me how to best approach B2B Internet marketing. B2B marketing is a different animal than B2C, and I appreciate its differences and unique challenges. If you are looking for an example of how to do B2B marketing well, I think you don’t have to look much farther than HubSpot.

    HubSpot is an “all-in-one marketing software platform … [that] helps you get found online by more qualified visitors, shows you how to convert more visitors into leads, gives you tools to close those leads efficiently [and] provides analytics to help make smart marketing investments.”

    In 2007, the company...

    Read More »
View all posts
All posts by Nick Stamoulis     Connect:
  • blog
  • facebook
  • linkedin
  • twitter
  • rss
Loading