As the global economy continues to tighten, most businesses appreciate they won’t get different results by doing things the same way. But much of the science for growing in a recessionary market is counter-intuitive, and managers whose hands were on the rudder in previous downturns are no longer in the workplace. Few of today’s executives therefore have ever faced this kind of storm in their career.
It’s a situation primed for old mistakes to be made all over again.
Former executives of Fortune companies and start-ups, who captained the ship through the ‘70s stock market crash to the ‘90s dot-com bubble, reveals some useful home truths. They report a range of signs that it’s time to rethink how your company sells:
