As someone who consults and speaks on social media, I still get the newbie customer who wants me to “do” their social implementation for them. What does “doing” their social media mean? It’s means potentially representing every facet of their company with every potential new and current customer that are out there on the Social Web. Last I checked we were spending 22% of our Internet time in social media, so that’s a huge amount of influence that I could yield. Not to mention the fact that I can yield power controlling the brand image for a company, something they may have invested countless dollars in, and representing them in front of hundreds of millions of customers who can...
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3 comments 2,132 readsPosted on 2011-02-03
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0 comments 1,337 readsPosted on 2011-02-01
Forgive the cheesy title, but I’m starting to pick up running again and am finding a lot of analogies of what businesses can learn about social media from training for a marathon. No, I’ve never run a marathon, my longest race being a 10K run decades ago (#justagedmyself). I’m not training for a marathon, either, just the ability to at least run a 5K in the spring. But businesses who are looking to get started in social media can learn a lot from what I am going through now as I am trying to work my body into better shape.
Here are my 6 reasons why social media for business is like training for a marathon:
1) Is Your Company Truly Committed?
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0 comments 1,505 readsPosted on 2011-01-27
Everyone who knows me knows that I am one of the biggest evangelists for LinkedIn. While others turn to Twitter and Facebook, I keep reminding businesses that LinkedIn should be your hub for B2B social media marketing. And while the world is going crazy about Branchout, the Facebook application for professional networking, I find immense value in new tools such as LinkedIn Signal... -
0 comments 2,012 readsPosted on 2011-01-26
One of the amazing things about Twitter, when compared to a LinkedIn or a Facebook, is that it’s core functionality is so simple yet complemented with complexity by hundreds if not thousands of useful 3rd party apps because of its open architecture and growing ecosystem. Where you don’t really need any external tools to maximize your presence on LinkedIn or even Facebook for that matter, using external apps on the realtime platform for tweets can not only help save you time, it can also help you unearth critical business intelligence and allow you to truly maximize your presence for whatever business or professional objective you might have.
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0 comments 1,599 readsPosted on 2011-01-19
One thing that every social media consulting client asks me about is how to find out who the “Influencers” are in their particular industry. My answer, of course, is that every consumer who is active on social media could potentially be an influencer, and thus truly “accurate” measurement is impossible. Think about it: Someone with 10 followers could tweet something out that gets ReTweeted by someone with 100 followers, and 1 of those 100 followers is someone who works for an industry publication, who then breaks the story to the public, and so on. I think you get the picture.That being said, while the...
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0 comments 346 readsPosted on 2011-01-12
I had a chance to be on a CEO Trust social media panel last night with Joe Meyer, the CEO of HopStop. Embarrassing as it is to say, I wasn’t familiar with HopStop because they haven’t rolled out their service in Southern California (coming soon, L.A.!), and also because I rarely have a chance to take public transportation in the US or Canada (or Europe, where HopStop is also growing). But if you live in a... -
0 comments 1,956 readsPosted on 2011-01-07
There have been famous cases reported of those who lost their job because of a tweet or even have a viral negative campaign spread about their company from a tweet. Now your tweets may show up as evidence as part of a defamation case in the court of law.
It has always been rumored, but never confirmed by anyone of course, that law enforcement agencies forced Facebook to open up their platform so that public investigators would get access to more information. Whether this is true or not we may never know, but my first eye-opener was when I was speaking at a local chamber of commerce in Los Angeles County and an LAPD (Los Angeles Police Department) detective was in the room explaining how...
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0 comments 1,728 readsPosted on 2011-01-04
Blogs are awesome. I assume you agree with this because you’re reading my blog as well. A lot of you may have started becoming avid readers and to follow blogs, like myself, with the advent of social media. In the last two years I have seen some social media blogs become famous while others, despite still publishing great content, haven’t gotten the recognition that they deserve. I always engage in debates with other bloggers as to why some get more popular than others, but I’ll leave that topic for another blog post…
If you’re looking for new voices to follow in the world of social media blogs in 2011, I have compiled a list of those bloggers that I hope will have a breakout year in terms of recognition this year. You may already be avid readers of some of these blogs, but I have gone out of my way to find...
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0 comments 6,089 readsPosted on 2011-01-03
As we head into 2011, it’s best to take a look back at the top 25 social media marketing blog posts of 2010 and see what we can glean to help us in the new year. Social media is fascinating in that the way we utilize these sites, and the functionality of these sites, is always changing. Therefore, as social media marketers, we always need to be staying ahead of the curve of not only the latest changes in the world of social media, but also what the thought leaders are saying about social media marketing.
The algorithm I used in calculating these top 25 posts is the same I used in my previous top blog posts of 2010 for Twitter,...
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0 comments 1,768 readsPosted on 2010-12-23
Since Facebook is where Americans spend more time than anywhere else on the Internet, our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever. While I limited my similar top blog posts on Twitter and...
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