As I continue to speak to corporations, professional associations, as well as social media workshop attendees on the strategic value of Twitter for both B2C as well as B2B companies, I am finding many businesses starting to take the plunge and explore tweeting as a business tool. As you can imagine, becoming comfortable with a Twitter presence, especially for a business, can be confusing, especially if you’re just starting out and getting your feet wet. There are many different objectives that businesses have in embarking on using Twitter, but a common goal for many companies is to build brand loyalty and establish yourself as a helpful and useful resource for your followers, in doing so creating a relationship of trust. There are many...
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0 comments 1,374 readsPosted on 2011-03-22
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0 comments 1,618 readsPosted on 2011-03-17
It has been almost two years since I wrote my blog post recommending a list of 10 LinkedIn LIONs and Connectors to connect with, and I still receive thank yous from my readers for writing it. Well, it’s 2011, this blog has changed, my life has changed, and LinkedIn and social media in general have changed. If I was going to do a new list finding 10 new super-connected open networkers who I recommend that you follow or contact on LinkedIn, who would they be? That is the objective of this post, and because I have had the chance to personally meet or directly or indirectly interact with so many of these connectors, I can weave my own personal experiences to better illustrate who they are.
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1 comments 1,578 readsPosted on 2011-03-15
It’s been awhile since I last blogged about how lawyers can use LinkedIn. As I just spoke on a UCLA Law School Alumni panel about the significance of social media for the legal profession, I thought it was a good time to summarize what I spoke on for all to hear who could not attend. One thing is for clear: Lawyers need to understand that social media is something they need to embrace sooner rather than later, the sooner the better it will be for them and their clients.
So why are social networking websites so important to the legal profession? Here’s three reasons for starters:
(Note: I am by no means a lawyer nor...
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0 comments 1,923 readsPosted on 2011-03-14
It was hinted yesterday in TechCrunch that LinkedIn was about to make headlines, and seeing that today is the 1st day of SXSW 2011, the timing of releasing a new application makes sense. I have already been receiving Industry News update emails from LinkedIn for several weeks and thought they were useful. What I had no clue was that they were the precursor to their roll-out today of the amazing social news application called LinkedIn Today... -
0 comments 2,707 readsPosted on 2011-02-26
I recently had a chance to meet the younger sister of a high school friend who was in transition for the first time since college graduation. “I used to always have jobs lined up for me and never had a challenge finding work.” Heard that one before, right? How about, “I received all of these LinkedIn invites, but I thought they were such a nuisance!” Indeed, the only positive thing to come out of not digging our wells before we are thirsty is to finally realize the power of LinkedIn in helping us build out our personal brand, professional networking, and ultimately being instrumental in helping us land a job.
Since I began blogging in July of 2008 to share with the world my advice on many things in social media, I wanted to devote this blog post to give all of you in transition the same advice that I...
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0 comments 1,770 readsPosted on 2011-02-17
My social media consulting clients always ask me as to who they should be trying to “influence” on social websites, and I always have to remind them that any social media user could potentially be an “influencer.” That being said, some people or businesses use social networking sites more than others, some have more reach than others, and some are considered to have thought leadership in their industries or professions more than others. So, although an exact measurement of social media influence is impossible because it will be different based on 1) the context of what exactly you’re trying to influence as well as 2) a big question as to how many people will actually act upon the recommendation of an “influencer.”
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0 comments 1,027 readsPosted on 2011-02-15
As businesses embark on a social media strategy, I am finding that social strategy is being owned either by the Corporate Communications or Marketing Department. If you are one of the few companies that already have a Social Media Department, congratulations! If not, keep reading, because the advice is applicable to whoever is in charge of social at your company as well, regardless of department.Social media is only going to become more important for companies to engage in moving forward, but the question then becomes how is your company going to engage with the public on social...
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0 comments 1,371 readsPosted on 2011-02-10
When I wrote my LinkedIn book back in 2009, I had two detailed chapters on how you can embed a video into your profile using two different applications that LinkedIn provides. What is interesting is that, for the casual LinkedIn user, there are no “video” profile sections nor applications to choose from in the main menu, but both Google Presentation and SlideShare Presentations have always supported video. This tutorial will cover the easiest way to get a video up on your profile, which I have chosen Google Presentation for.Assuming that you already have a video of...
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0 comments 1,369 readsPosted on 2011-02-08
With Seth Godin about to appear on stage in Orange County in just a few weeks time, there is a buzz around here about what new insights he will provide to us in 2011. And the event, in line with what Seth preaches about holding BIG events, is set to be HUGE – he will be speaking at the Renée and Henry Segerstrom Concert Hall, part of the Segerstrom Center for the Arts, a location that is host to the likes of Natalie Cole and the Vienna Philharmonic. In my eyes, but more importantly the eyes of the event organizer and friend Bryan Elliott, Seth Godin deserves to be on a similar stage. And Bryan made it happen. The greater Orange County community made it happen. We are all making it happen!
From a social media...
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0 comments 2,078 readsPosted on 2011-02-07
Businesses everywhere need social media expertise, but if social marketing is not being taught in our universities, who’s picking up the slack?A survey released just a week ago from the folks at Bazaarvoice made it absolutely clear that CMOs and companies in general are investing big in social media:
