If you looked at 10 different LinkedIn profiles, you might see 10 different ways in which people have entered their details. For a social networking platform that is trying to standardize the way people depict themselves with their “xxx% profile completeness” status that appears when you edit your profile, the results have been surprisingly across the board.
Neal SchafferWindMill Networking
0 comments 2,054 readsPosted on 2010-04-09
0 comments 1,212 readsPosted on 2010-04-06
Following up on my “Top 15 Social Media Books of 2009” blog post as well as my recent review of “A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay,” I want to cover another book which I thought was one of the best social media-related books of 2009: “The New Community Rules: Marketing on the Social Web” by...
4 comments 3,028 readsPosted on 2010-03-26
The following is a true story.
It was late at night when I arrived at my hotel, a little past midnight. It was a long day and I had a morning meeting with a client scheduled for the next day, so I was looking forward to getting to sleep as soon as I could. Unfortunately, circumstances would not allow me to do so: after asking for my name, the hotel, which is part of an American hotel chain with a very well-respected brand image, told me that they had an overbooked situation and had no room for me.
This was the beginning of a very tiring 15 minutes of life, mainly because the person at the front desk as well as the “manager” that was called over to deal with me made me feel like I was the guilty one. No feeling of apology expressed. No explanation of how to get to the hotel that they prepared for me. No mention of the free Internet and parking that I should have gotten at the hotel which had my reservation. I felt like they were just trying to get rid of me....
0 comments 1,189 readsPosted on 2010-03-11
The inspiration for this blog post comes from someone I consider to be a true thought leader in social media, someone who I had a chance to finally meet in person recently: Jeremiah Owyang. He wrote a blog post back in 2008 entitled “Stop Fondling the Hammer, and Focus on the House,” and I didn’t even read this obscure post until my friend who has taught me a great deal about social media, Roderick (@Fogfish), recently mentioned in a Twitter Direct Message that he “was fondling the hammer too much” and followed that with a link to Jeremiah’s blog post.
At first, when reading the article, I was confused as to the correlation between Jeremiah’s blog...
2 comments 2,523 readsPosted on 2010-03-03
I am amazed by how many small businesses do not utilize social media to the maximum. Think about it: social media, like the internet two decades ago, allows any business to compete with larger, more established entities. Come on, what are you waiting for?
What further amazes me is how few small businesses maximize their presence on LinkedIn and instead just follow the trend of Facebook and Twitter. Why would a niche B2B company establish a Facebook Fan Page when their potential customers may not be social on Facebook yet are already used to networking on LinkedIn? I’m confused.
That’s why, as a social media strategist, I took the approach of first blogging and thereafter writing my first book on LinkedIn, not the other popular sites. In fact, as I said in my recent speech at Gravity Summit at UCLA, “...
0 comments 1,788 readsPosted on 2010-03-02
In the world of blogging, mommy bloggers are the talk of the town. You hear stories about how corporations want them to blog about their products. PR professionals want to know how to engage with them. And if you haven’t thought about it before, there are some compelling statistics on mommy bloggers which reveal why they are so important:
- Women influence 85% of all consumer purchases in the US
- Mommy bloggers have undoubtedly emerged as a trusted source of information for women
- Of the 42 million women taking part in social media, 1/2 of them have children and more than 1/4 of them are active in the blogosphere
Recently, my local freebie community magazine, OC Family, which rarely has much to say about social media, did a...
0 comments 2,529 readsPosted on 2010-02-25
As social media begins to envelop every part of a corporate organization, it becomes important that every employee begins to have a certain level of literacy in using social media tools. This becomes even more important in outward-facing rules where “social business” is changing the way companies engage with present and potential customers over Twitter, Facebook, LinkedIn, and blogs. At some point, just as companies emerged that used the Internet as their platform (Amazon, Netflix, etc.), we will see new companies arise that purely use social media as their platform. And when that happens, it is a natural that they will only be finding and recruiting people over social media, because they...
0 comments 3,535 readsPosted on 2010-02-23
LinkedIn has been around for many years now, and maybe some of you created an account in the early days of 2004 like I did and just forgot about it, including the password. Then, later on you created a second LinkedIn account. Or maybe you used your business email as your primary LinkedIn email address and no longer work at that company. Either way, I am always hearing stories of people desperate to merge two LinkedIn accounts into one for various reasons, the most common being that they just can’t access one of their LinkedIn accounts anymore.
How can you merge two LinkedIn Accounts into one?
This is one bit of information that I did not include in my LinkedIn book, but LinkedIn has already answered this question back in 2007 in a blog post that...
Social Media Etiquette: 6 Important Lessons Learned from One Japanese Company’s Major Twitter Mistake1 comments 5,346 readsPosted on 2010-02-19
Social media is a fascinating and new medium for businesses. If done right, social media can be an incredibly viral way of spreading the word about your company, brand, or product. However, because of its “viral” nature, companies are learning the hard way that social media can amplify the good, and the bad, about your company and/or products. All it takes is one mistake in social media etiquette to damage your brand and have bloggers and tweeters from around the world spreading the message about what you did wrong. That harm can be tremendous and should not be underestimated.
Today we look at the major Twitter mistake that a big Japanese company, UCC Coffee, recently did on Twitter. What did they do wrong? And what are the six important lessons that businesses and professionals can learn from it?
I will be honest with you that, when I am in Japan, I am an avid...
1 comments 1,534 readsPosted on 2010-02-12
Yesterday, I issued a press release talking about how my LinkedIn book, “Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn” won and Honorable Mention for Best Non-Fiction Book of 2009. To say that I am happy about this is an understatement: as someone who risked all credibility with publishers by going the self-published route, it is extremely satisfying. But social media is about you, not about me, so I want to share in the victory by offering you some free social media books. What do you need to do? Just participate! Keep reading for details...