The features and functionality available to social marketers is constantly evolving. With this context in mind, it helps for social marketers to stay informed on brands and campaigns that push the envelope of what is possible to improve their own performance. In our survey, The State of Social Media Marketing,over 460 marketers weighed in on which companies they believe excel at social. While you can check out the full list of winners in Industry Report 2012: Most Admired Brands, we’ll share some of the front-runners below.
Marketers referenced their admired brands’ ability to service customers, create and delivery content and execute on their progressive social media strategies. The 460+ marketers who responded to the survey look to emulate their most admired brands’ social marketing endeavors and glean insights from their successes.
Top 10 Most Admired Social Brands