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Mitch Lieberman

Mitch Lieberman

DRI Global
A thought leading practitioner in the area of customer experience, customer service and customer relationships. Laser focus on helping businesses to understand the importance of balance; among people, process, platforms and play. It is not about the delivery, nor the source; open, closed, premise or cloud, it is about solving the problem and getting jobs done. A modern, unique but practical view of customer strategy, process improvement and technology optimization achieved by creating tight alignment between business strategy, goals and objectives.
  • 0 comments 633 reads
    Posted on 2013-05-09

    Funny thing about customers, they do not seem to follow a Map.

    In the good old days, if you wanted to plot a course, you needed a map; a physical piece of paper with roads, highways, streets and avenues written in different colors, big fonts and a picture of a compass near the corner. Unfolding a map was easy, closing it back up the same way was really hard.

    When you traveled to a new city, you needed a new map. When you visited that same city again four years later, you needed a new map again (because the previous map was carefully put in a spot you would not lose it — it is still there).

    When traveling with the family, the course was carefully plotted; stop here, visit there, spend the night … right about … here! Somehow it became a journey an adventure, more than just a trip.

    If you commute to work every morning, you do not need a map, well, not usually. The route is the same each day, unless there is traffic, then the commute becomes an...

  • 0 comments 190 reads
    Posted on 2013-04-22

    Context integration is the future of system to system interaction. By prioritizing relevance, customer needs and jobs-to-be-done, context is the reason to operationalize big data.

    Definition: Context integration is the instantaneous combination of information and process integrated at a point in time, location, to the right person, on the right channel and on the right device.

    During the past 20+ years, the way in which system and/or application integrations have been conceptualized has not really changed all that much. Sure, it is possible that I am being overly simplistic, but up until now, there have been only two types of integrations process and data. Yes, the protocols have changed, APIs, REST, SOAP – pick the acronym, and designs changes (spoke and hub, point-to-point, bus,etc.,..). However, what is often assumed is that a person...

  • 0 comments 311 reads
    Posted on 2013-04-08

    Community: a group of people sharing common characteristics, common history or common social, economic, or political interests, often located in close physical proximity to other members; interactions are usually face-to-face. 1

    Online Community: Same as above, with two big caveats, the proximity is virtual and interactions are digital. The small caveat is that online the commonality among members might not be as significant, but are just as real (like shared product, service or technical interest).

    It is not New, but it is Different

    What should be evident is that the idea of a community is not a new concept. What is new, however, is the transition from physical proximity to virtual proximity. In the purest of context, virtual communities began about as quickly...

  • 0 comments 322 reads
    Posted on 2013-04-01

    Setting the Stage

    “Hi Mitch,  I saw you were searching for sales organization and sales strategy information information on the web..…… Are you available for a quick 5 minute chat today?”  Yes, I received this in the body of an email. The email was from a person who works for one of the larger CRM vendors; I will leave it at that. Interestingly, the individual actually had my name and contact information from a recent conference and it had nothing to do with search.

    Adding Perspective

    A highly respected blogger and friend Brian Vellmure wrote an insightful post a few days ago titled “When our Neurons are Connected to the Net”.  The full post is worth your time. Plan to read it twice, worth it each time. One point that struck me is the following:

    “It is predicted that in just...

  • 0 comments 301 reads
    Posted on 2013-03-11

    Moore observed, nearly a half century ago, that the power of computational devices would double every 18 months (based on how many components could be squeezed onto an integrated circuit). Therefore, it is not much of a leap to suggest that the functional capabilities and ability to advance productivity based upon these devices would follow suit. For the most part, this has been the case. Now 50 years in, the simple question is: ‘is innovation still about squeezing more components into a device, or capabilities into a piece of software?’ Or, is it time to refocus? Maybe we need to think about making the devices and systems we have work better and more strongly consider the experience of the person using it.

    I am completely willing to be wrong here, but I would need some convincing. I am not so bold as to suggest something at the level of Clay Christensen’s disruptive innovation. I am not talking about new markets. What I am suggesting is something more along the lines of...

  • 0 comments 299 reads
    Posted on 2013-02-12

    When we attempt to describe something we are often judge based upon the words we use. Choose certain words and we are considered buzzword compliant or worse, SEO compliant. Choose the wrong words and we are considered out of touch, old school or not ‘cool’. On the other side of the coin, if we try to consider new ideas, or think forward a bit we might be considered too academic or a purist without a strong sense to technological or cultural limitations. What then is the right balance? How do we effectively communicate and at the same time be sure to be heard and found?

    Specifically, say or write the words “Social Business”, “Enterprise 2.0″ or even “collaboration”, “innovation”, “co-creation” or “design thinking” and many people roll their eyes. “Oh, great another buzzword fest”. I suppose we can still possibly save “innovation”, just a hope. But, aside from that, the rest are too often fodder for power point presentations, executive motivational speeches and fancy...

  • 1 comments 995 reads
    Posted on 2013-01-22

    Customer Experience is the superset of sensations, emotions and perceptions felt by your customers before, during and after product or service use. Enterprise Customer Experience represents the people, internal processes and technology required to listen, guide and engage your customers in the digital world; all towards creating better and enhanced experiences. Designing positive experiences begins with understanding needs and wants. Seems logical right? How else can you understand what your customer’s wants and needs, if you do not listen first?

    The very next part is to prove that you are listening, if actions do not result, then it is not really listening at all. Yes, in this day and age, you do need to provide proof. For, example, if you do not plan to take any actions based on what you hear, are you really listening? That said, there are many ways to show that you are listening. The first is transparency, allowing people to see inside the organization where they can...

  • 1 comments 650 reads
    Posted on 2013-01-18

    In my weekly routine, I try to strike a balance between academic thinking, practical thinking and the balance between the two.

    Living in northern Vermont gives me the opportunity to create fun metaphors to think through complex topics, allowing me to add a bit of local color. December is typically a cold, dark and ‘stay inside’ kind of month around here. Yes, there is a little bit of last minute shopping to be done, but often the keyboard and Amazon suffice. However, there is typically little snow in December, thus no real good reason to go outside. As luck would have it, this year has been a little different, with 30 inches (75cm) of snow directly before New Years, kids sledding on the hill, me able to hit the slopes with my boys. This December was indeed, different.

    What is the Right Amount of Information?

    I am driving my daughter to gymnastics and present to you the following: it is 25 degrees Fahrenheit, snowing and there is 3 inches (~7.5...

  • 0 comments 312 reads
    Posted on 2013-01-14

    Clearly guided by a few musical mashups that I have been listening to recently, I wondered if it would be possible to create a mashup blog post. Thinking out-loud here, this could just be one long, run-on sentence that will make little sense in the end. It might be fun, or a bit of a waste of time. I suppose, you will be the judge of that – after all, the experience is yours to have, not mine to give. What it does for me is illustrate that as much as we would like to believe that things are getting simpler due to technology, they are in fact getting much more complex.

    What was old is new again and the Internet of things is leading the charge in 2013. Everything is connected including people. Pretty soon a Facebook post by my wife, complaining about the cold weather, will turn up the thermostat in my house. Of course, if we move this the collaborative enterprise, then analytics and bigdata would need to be involved, and the temperature the office would need to be decision set...

  • 0 comments 332 reads
    Posted on 2013-01-09

    2013 is upon us, budgets are locked and people are looking forward, with great anticipation to the rewards 2013 will surely bring. Many look upon a new year as an opportunity, a time to make adjustments, course correct, set goals and focus on the positive. In my house, one is graduating college, he will get a job (that is the plan, anyway). One is graduating high school, he will go to college and the third will be firmly entrenched in middle school (the teenage equivalent to purgatory).

    As far as predictions go, if we really want to go out on a limb, we should focus on 2014, 2013 is too easy (it is after all, already here). Why look further out? A lesson learned from my dad when I first learned to drive, “focus a bit further ahead”, he would say,” it makes the experience much smoother for your passengers”. It makes logical sense, make slight course corrections as you go, but generally look as far out as you can. Much of what will happen for the next few months was determined...