Social networks and online communities are taking the marketing world by storm, and their effects are now beginning to filter through the business world in new and innovative ways, with the very real potential to radically change the way you sell.
What exactly is social selling? There are a variety of worthy descriptions and explanations, but I think this one describes it best: Social selling is the promotion of your products and services using social tools to converse and collaborate with people.
Social media enables you to narrow down your target group, thus creating a collection of ideal prospects and company decision makers
Why do I think this makes sense for sales people and marketers? Social selling is a low cost way of driving highly targeted traffic through the pipeline. Said another way, social selling helps you find the person you want to sell to and secure them as a prospect/customer at a low barrier of entry.
Social...
