Michael  Plishka

Michael Plishka

ZenStorming
Michael Plishka is the President and Founder of ZenStorming Solutions, LLC an innovation design consultancy. He believes in co-design methodologies, sharing design thinking essentials - empowering people and companies to make a difference with their products and services.
  • 0 comments 470 reads
    Posted on 2012-05-12

    Inside your brain there’s a creativity censor.  With finger poised above the ‘Bleep’ button, he’s constantly protecting you from ideas that he deems useless, or worse: foolish.  He knows what every boss wants, what every friend thinks of you, what strangers see when they look at you.  He knows what’s best for you and the best way to get it.

    On more than one occasion I’ve seen this censor, singlehandedly, dull brilliance and turn a symphony into an energy sapping drone.

    Why would the censor do this?  Because he’s protecting you!  Give him a free rein and you will comfortably reside in the Status Quo.  You won’t look like a fool, you won’t push the envelope, you won’t feel uncomfortable.

    Your creativity and the potential for great ideas will also come to a screeching halt.

    Ideas build upon ideas – yours and others.  They are stepping-stones.  Remove one and things might be okay…might.  Remove two or three and you’re constrained to walking on one...

  • 0 comments 396 reads
    Posted on 2012-05-04

    One of the best ways to generate innovative ideas is, in some ways, the simplest (but not necessarily the easiest!)

    When confronted with a problem, don’t just brainstorm to solve the problem.  Ask, “Why is it important to solve this problem?”

    For example, if someone asks you to design and build a boat, the typical response would be, “Okay, what type of boat?”

    But, if you really want to generate some innovative solutions ask him, “Why?”

    The answer might be, “I want to get from here to Hawaii and I can’t fly.” Or it might be, ” Only rich people have boats and I want people to respect me.”  Or, “I’m going fishing with a friend on a small lake and we need something for us to fish from.”

    Too often, we let the problems, or stated needs, morph into the problem statement without much of a challenge.  Someone says she needs a boat, so let’s build her a boat!

    Occasionally that’s the right way to go. But, when we need to generate creative solutions,...

  • 0 comments 451 reads
    Posted on 2012-04-27

    “If I eat a pink cake, the taste of it is pink; the light sugary perfume, the oiliness of the butter cream are the pink.  Thus I eat the pink as I see the sugary.”

    –(Jean-Paul Sartre, “The Hole,” in Existentialism and Human Emotions (New York: Carol Publishing Group, 1993), 89)

    What do successful brands and innovative products/services have in common?

    Hint: The solution comes via Sartre’s thoughts.

    Answer: Consistency.

    Think of it…

    What would you do if you bit into an elegantly frosted, pink cake and it tasted of garlic?

    How consistent is the message that comes from the experience of your company, service or product?

    Do the textures, shapes, smells, sounds, flavors, and colors harmonize in creating the emotional experience that you want?

    If your product is pink, does it taste pink?

  • 0 comments 618 reads
    Posted on 2012-04-14

    I recently read this wonderfully provocative piece on how archaeology can be used as a tool for new product research.  The crux of the paper is that insights into new product opportunities can be gleaned when we shift the focus off the consumer, and onto the products themselves, as this graphic shows.

    While this perspective is fascinating, it’s not entirely new.  Certain industries have, for years, been focusing on products in a unique way that others don’t. One of these is the medical device industry.

    In this industry, once a product is sold it isn’t forgotten.  If, at any time, there is a problem with a product, the Manufacturer is supposed to be notified of the...

  • 0 comments 422 reads
    Posted on 2012-03-09

    Many years ago while working in the Rehab.-R&D wing of the Hines VA hospital, I was modelling how urinary bladders fill and empty.  The goal was to better understand what was going on so that we could design appropriate interventions.

    I used a software package called TUTSIM.  It was a relatively easy to use package and it opened my eyes to the powers of system simulation.  I still do system modelling, mostly using spreadsheets.  It’s adequate, but it lacks the intuitiveness of something like TUTSIM.  I’m always on the lookout, then, for something easy to use, and yet, low-cost.

    Yesterday, I came across Insight Maker.  This free, web-based simulation site fits the bill nicely.  Its self-explanatory, graphical interface enables people of all experience levels to program simulations of varying complexities.  Best of all, these simulations can be...

  • 0 comments 448 reads
    Posted on 2012-03-01

    Well presented data tells a story.    When viewers can interact with the data, it goes beyond storytelling and encourages discussion and a search for insight into why x happened to y but not to z.

    Enter Tableau Public.

    This free tool (yes, free!) enables you to take data and share it on the web in visually attractive ways.  Once published, others can interact with, and ultimately, discuss it.

    I’ve often struggled with elegant ways of depicting data so that others can interact with it.  I’ve tried using various Excel add-ins and websites. However, after going through the Tableau site and playing with some data depictions, this seems to fill a need that up to now has been woefully underserved.

    If you’re more interested in deploying this tool in your company,  you can get that here.  It’s no longer free, but also does not appear...

  • 0 comments 550 reads
    Posted on 2012-02-22

    I had the privilege of recently reading the book,  Grasp the Solution: How to Find the Best Answers to Everyday Challenges , by Chris Griffiths with Melina Costi.

    G.R.A.S.P. stands for the various stages and types of thinking:

    G-Generative

    R-Reactive

    A-Analytical

    S-Selective

    P-Proactive

    In general, the book takes an in-depth look at the above thinking processes and couples them with a method called the “The Solution Finder”.  When used in tandem, they provide a scaffold for finding creative solutions.

    While the book is dedicated to...

  • 0 comments 631 reads
    Posted on 2012-02-18

    Over at the Looper’s Delight group we were discussing what to do with ideas that don’t grow the way we expected, or wanted them to.  Richard Sales of Glasswing Studios and Good Nature Farms (A farm/Creative sanctuary) then said the following:

    We have a policy at our house that, when someone is in the creative moment, we tiptoe, we close doors quietly, we are very respectful of the presence of the Muse – that lightning fast butterfly. When we accidentally barge in, we dont’ make conversation and apologize etc. Everyone is trained.

    This is such a great practice to follow!

    Everyone puts such a great emphasis on collaboration nowadays, we assume that the best results will only occur when everyone is open to everyone else.   Businesses...

  • 0 comments 865 reads
    Posted on 2012-01-28

    You’ve analyzed the market, researched customer needs, and you’ve come up with some great ideas for new products.  Shiny surfaces, high tech interface, and best of all, everything required to develop it is within your core competencies.

    But…

    Does the customer really need a $400 dollar system to do V,W,X,Y,Z in a market space where competition sells $430 dollar systems that do X,Y,Z?

    “But ours is shinier, faster, cooler and does waaaay more!!!”

    Maybe, but what if your product was still cool because it does X and Y unbelievably well (but it doesn’t have V, W and Z) , and oh, you can make the same, or greater, percentage margin,  and sell it for $90?

    Time to Passéjineer™.

    (Origins:  Passé + Engineer  = No longer fashionable or in wide use,  out-of-date, outmoded + To design, arrange, or create, by skillful or artful means)

    Passéjineering is the process of understanding...

  • 0 comments 725 reads
    Posted on 2012-01-21

    One of my favorite TV shows is Fringe.  It’s tale of parallel universes and the FBI’s, Fringe Division team, and their fight against inter-dimensional, and/or high technology crime.

    The whole concept of the fringe, is a loaded one.  It is the place where the familiar feathers into unfamiliarity; where rules change and people must innovate and use technology creatively, simply to survive.  It’s the place of exile, the place of wonder and mystery.  Fringes are fragile – they fray.  They give the appearance of solidness but only until one touches them.  Then, they become ethereal webs that elicit unsure steps of probing instead of the surefooted steps of conviction.

    The TV show depicts these fringe events as truly out of the ordinary.

    The truth is, fringe events are around us everywhere.  When I buy a drink for someone at a bar and hand it off, that moment when I’m letting go and the person is...

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