Consider these all too common life events—a customer moves for a new job, or gets married and changes their name. Every year, companies must do more to ensure that addresses are accurate and current. Standardize, correct, validate, update, append, barcode... and then remember every change for the next mailing. These efforts are made all the more challenging due to the fact that the USPS estimates on average 17 percent of Americans change their addresses annually. That is approximately 43 million people moving, or one out of every six families.
In contrast, 19.3 percent of all businesses move each year, which adds up to 2.3 million business Change-of-Address (COA filings). According to a conservative estimate by the USPS, each year 1.2 billion mailpieces lack complete address information and have to be returned or disposed of.
While address accuracy helps the postal service streamline operations, you must also consider how address quality adds value to your...
