What do the Mona Lisa, the Black-Eyed Peas and B2B Customer Engagement have in common?
Neolane Evolution 2013, of course.
This year’s Neolane Evolution had it all: technology spotlights, client guest speakers, a private tour of the Louvre Museum, and even a flash mob dancing to “I Gotta Feeling.” While I thoroughly enjoyed the engaging activities (and outlandish entertainment), I was equally impressed by the unexpected: the company’s strong focus on business-to-business marketing (B2B).
Most people think of Neolane’s cross-channel campaign management application as the leader in the business-to-consumer (B2C) space. But few realize that it has strong B2B chops as well, particularly for those larger organizations that sell outside of high-tech.
Several of our clients utilize Neolane’s B2B capabilities to generate quality sales-ready...