It occurs to me that “outside in” is being approached with an “inside-out” way of being in the world. And the people that are doing this are blind to it. What do I mean by that? It is best to illustrate it through behaviour. As such I urge you to read this post by Wim Rampen that points at the gulf between customer-centric rhetoric and company centred behaviour.
Why is it that so many are doing “outside-in” through an “inside-out” lens. And are blind to it? Why is it that so many talk about employee engagement and collaboration and yet there is so little of it? Why is it that we talk about social and yet social media used by business folks is anything but social? Why is it that we talk about service and yet so little service is experienced? How is it that there is so much...





