Google recently announced the integration of real time data into their web search results page. Real time data includes Twitter feeds, news updates, blog posts, even craigslist ads displayed up to the minute with the traditional search results. Google has also reportedly partnered with Facebook and MySpace to incorporate other forms of real time data such as status updates into their search results. How these changes will impact the marketing landscape will be an interesting question in the near future.
The following three items immediately came to mind as important considerations in order to successfully adapt your brand (or message) to real time search.
Social media presence and optimization. Focusing at least some of the marketing efforts towards social media is more important than ever. The more active a brand is online through social media channels such as blogging, Twitter, YouTube, etc., the more social...
