Selling is both an art and a science. On the ‘science’ side, certain skills and techniques are required to navigate sales processes in order to understand buyers and their needs. On the ‘art’ side, selling is more emotional and fuzzy.
Sales agents can genuinely connect with their audience by knowing the products they sell. It starts with intimately knowing about the products that agents are selling. In other words, sales people should actually USE the products they sell.
Take for instance an agent tasked with selling a cleaning product, and they have no prior experience using the product. That agent should bring it home and use it as customers would. This sales practice applies to all products and services across a diverse range of industries. Even though it seems straightforward, the majority of sales agents do not have experience with the products and services they are pitching. This is a critical factor leading to undesirable conversion rates.
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