Lead Scoring isn’t hard, but it does need regular tweaks. We have been adjusting ours every quarter or so for over three years, so I thought I would share some of our less obvious but super important scoring attributes.
Here are some of the demographics we score that you might not normally consider:
Bad data. Sometimes people will fill out a form with a first name of 111 or a first name of asdf, causing a mess in your database. How do we mark these leads as bad names? We take off points for the following:
- First Name contains: 1; 2; 3; 4; 5; 6; 7; 8; 9 (Most of us don’t have a number in our name.)
- First Name does not contain: a; e; i; o; u; y (You typically have a vowel in the first name, right?) Note: we don’t want to miss people that have abbreviated first names so we don’t take points off if the names are: J.T.; JT; JD; J.D.; RJ; R.J.; JR; J.R.; T.J.; TJ; DJ; D.J.; BJ; B.J.; CJ; C.J., J.J.; JJ; K.T.; KT; P.J.; PJ...