How often do you lose track of your customers when they straddle channels in contacting your business? In this edition of Inside Scoop, Bob Thompson talks with CEO Marco Pacelli about how his company, ClickFox, can help businesses track customers over multiple channels and anticipate customer behavior—pleasing the customer and saving time and money.
The transcript of this interview, which was recorded March 1, 2007, was edited for clarity.
Bob Thompson
I'm very pleased to have Marco Pacelli, CEO of ClickFox, for this edition of Inside Scoop. ClickFox helps analyze customer behavior, both within existing channels, like web sites, IVRs and call centers, and across channels. Marco, welcome to our program.
Marco Pacelli
Thank you, Bob. It's a pleasure.
Bob Thompson
I saw ClickFox demonstrated at a conference recently. I was intrigued because last year we did a major study on...
