Don’t let the title scare you. it’s really a simple notion actually. It goes something like this. You’re a marketer, you’re tasked to sell something online. You know about Google’s algorithm, you understand how to optimize for search, you know that you will be using WordPress because of it’s ability to add plugins and content on the fly. You have everything that is needed except actual people, buying customers and or web traffic if you will. You decide to make it social. Or become… wink wink, social.
You’re thinking that if you meet, follow, friend and like enough people that you might be able to sell them on your product or they will find your site and buy. You figure that if you create social profiles everywhere and try and be everywhere at once, you have a better chance of selling stuff. You and everyone else!
So…Are you trying to sell a product or make friends?