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Marc Meyer

Marc Meyer

Ernst & Young
As a Digital and Social Media strategist for Ernst & Young, Marc Meyer has been able to take technology, marketing and social media and meld it and simplify it in a way that makes sense not only for the SMB owner, but also the discerning C-suite executive of a Fortune 500 company.
  • Two Hurdles and One Gap in Enterprise Social Media Engagement
    0 comments 646 reads
    Posted on 2012-10-12

    Recently, my work required that I evaluate some of the top global brands in a certain industry in regards to internal b2b social media usage. I’ve used upwards of 7-10  free and paid social media monitoring and measurement tools to do it. I’ve looked at social data for a month and I have discovered two hurdles and one gap. I’m going to boil it down for you and spare you the pain of elaboration and if you happen to see me on the street I will give you the lodown on my findings.

    So here it is:

    It doesn’t matter if you’re a c-level executive, a director, a manager or the owner of a small business. One of your primary and most valuable comodities is your time.   Alotting time or taking time for engagement is not really high on the to-do list right now. Though recent data says that...

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  • Is Social Media Marketing Effective?
    0 comments 1,060 reads
    Posted on 2012-09-06

    Thanks to the folks at MDG

    Infographic: The ROI of Social Media

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  • Retail and Social Media by the Numbers
    0 comments 797 reads
    Posted on 2012-08-28

    I’m doing some work in the retail sector right now and thought I would share this great Infographic from Campalyst. Though it’s from May of 2012, and we know how quickly things change in the space, it’s still a pretty bangin visual.


    Infographic by Campalyst

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  • The Conundrum of Content
    0 comments 956 reads
    Posted on 2012-08-09


    I’ve been somewhat neglecting the blog over the last few months but I have a good excuse er… reason.  Others are getting my good content.  Or maybe I should just say they are getting my content, whether it’s good or not, well that’s in the eyes of the reader now isn’t it?

    Being a content producer is brutal, it’s hard and it never ends. Sometimes it sucks.  Why?  Because content, in and of itself, is constantly being redefined and producing it is constantly a challenge.   Content for the consumer, is like crack, the more we get, the more we want.  Good content keeps raising the bar for all content producers to strive and push out there something that...

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  • Social Business in 2012 Study
    0 comments 1,139 reads
    Posted on 2012-07-19

    I just came across a great study co-produced by FedEx and Ketchum, titled The 2012 FedEx/Ketchum Social Business Study

    This study, updates and expands upon research first undertaken in 2010 and analyzes the changing impact of social media on business today.  To quote, “Organizations are leveraging social media tools to evolve into social businesses – creating communities and relationships with external and internal stakeholders that are transforming the way they do business.”

    Image

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  • Twitter is Starting to Jam
    0 comments 888 reads
    Posted on 2012-06-29

    According to Pew Internet Research which has been tracking Twitter use, there is a general upward trend in adopting Twitter for daily use.  The bottom line? Don’t look now but Twitter might be the Facebook killer for the 18-24 demographic.  With over 500 million registered users and 140 million daily users, it doesn’t seem like Twitter will be slowing down anytime soon.

    Then we have the following:

    twitter

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  • It’s Not About Social Anymore
    0 comments 955 reads
    Posted on 2012-06-19

    I was watching highlights of a Miami Heat game the other night and after every major replay of the game you could hear the shrill cackle of a woman cheering in the background.  You know how some things can gnaw at you pretty quickly for no apparent reason? Well, her cackle got to me pretty quick.  Other things that gnaw at me but at a more “come to a boil type” nature, are the current and future states of social media. It gnaws at me.  I’m constantly wondering where we are with it and where are we going with it. I also have some notions about where it will sit in our digital universe going forward too.

    Like it or not, the conversations are NOT solely about social media any longer and I’m cool with that.  You should be too.  There was a time not too long ago where it seemed like...

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  • The State of Retail Mobility [Infographic]
    0 comments 941 reads
    Posted on 2012-06-07

    How have other top retailers responded to the mobile challenge? Big huge thanks to global IT and business solution provider Cognizant for this infographic. :)

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  • Social Media for Business in 2012 [Infographic]
    1 comments 1,034 reads
    Posted on 2012-06-01

    Since it was a short week, we’re going to go with an infogrpahic from Patricia Redsicker.

    2012 Social Media Report How Marketers Are Using Social Media for Business in 2012 [Infographic]

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  • When Does Social Media Really Work?
    0 comments 797 reads
    Posted on 2012-05-22

    The beauty of social media isn’t in the online connections.  It’s not about the numbers, never has been.  OK,  maybe it is to marketers, but that’s because they operate from a different perspective.  No the beauty of social media is in it’s potential.  It’s potential to connect people from divergent backgrounds or in the same city or that have the same common interests.  It can really connect people in infinite ways.   That may seem somewhat preachy or full of green meadows, unicorns and rainbows but it’s true.

    Recently in the Wall Street Journal, there was an article titled , Why Successful Branding Still Happens Offline.  The article was good but it was really similar to a thousand other articles that I have read over...

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