Marc Meyer

Let me give you a few real world examples that happen every day.  You’re at a stop light for all of 30 seconds and you start to get antsy because the light hasn’t changed.  You are going to make a right on red and there is someone in front of you who does not turn right away, and you lay on the horn.  You’re in line at the store waiting to check out and it’s taking forever.  Forever being about 3-4 minutes.

Why are we so impatient?

Maybe these examples will help. You’re surfing the web and a page doesn’t load quick enough so you try another website.  You want to buy a product online so you do a search and you click on the first result and it doesn’t load quick enough, so you go to the second result.   You load an app and it takes forever (10 minutes) and you immediately start thinking of your next computer purchase with more memory and more processor speed (whatever that means).

What’s happening here?

The web has...

I was driving through the Florida Everglades last week when I thought, “How in the hell does someone survive and get around out here in this vast expanse of nothingness?”  Which made me immediately draw a relation to the water that surrounds the glades being the internet so to speak, and the wispy reeds of sea grass or whatever the hell it is, being your customers or users of the internet.  I then thought, “There’s a lot of noise out there now, was it, or is it now because of social media?  Did social media create the noise?”  Is social responsible for this?

The short answer is yes.

Remember Dr. Seuss’s, “Horton...

Should we be amazed anymore at how fast digital is moving? Honestly no. But what should we be thinking about as we watch it go by? When I was a kid and I would see a train go by, I always wanted to be on that train. I didn’t really care where it was going, I just wanted to be on it. With a little foresight and hindsight you can be on that train that we’re calling digital right now-and know where it came from and where it’s going. We sort of know where it came from, but here’s 4 stops on that journey.

A lot of companies are going to transition to becoming a social business and fail horribly at it. It’s not entirely their fault. You might be sitting there and asking why not. Look no further than their website. It starts there. Here’s a real world example. 3 days ago I was on the phone with a prospective client, before I got on the phone I did a little research. First I wanted to look at their source code. I wanted to see what they thought of themselves. Regardless of who built the site, the meta tags that lie underneath can tell you a lot about what a company thinks they are, of how they view themselves.

I know, in the grand scheme of things meta...