Louis Foong

Many Studies, Reports and Examples—And Yet, Inconclusive Evidence

The interesting Infographic I shared last week shows that 170 million people are on Twitter. It also says that “Twitter tops B2B lead generation, outperforming Facebook and LinkedIn 9 to 1. 82% of social media leads come from Twitter. Google+ establishes itself firmly in the mainstream of social networking with 9400% increase in followers since last year.”

Next time you are asked or you need to defend why your company needs social media, keep this handy infographic nearby.  We know social media is “freaking hard” so when the doubters ask why we are continuing to invest in this strategy, show them this:

The  following social media sites by total number of unique visitors – can you afford NOT to at least have a presence on them if your target market is already there:

Facebook – 950 million

YouTube – 880 million

Wikipedia – 410 million

Blogspot – 340 million

Twitter – 170 million

Or throw this quick fact at them:  ”Twitter tops B2B lead generation, outperforming Facebook & LinkedIN 9 to 1. 82% of social media leads come from Twitter. Google+ establishes itself firmly in the mainstream of social networking with 9400% increase in followers since last year.”  That said, I...

Whether you are aiming to scale a summit, traverse a challenging trail on a mountain bike, or rediscover the the glory of an ancient civilization, you have to keep the end in mind. I have done all three and more in the recent weeks and and it helped me tremendously to remember this rule. No doubt, there were times when I felt overwhelmed and wondered if I was pushing myself too hard. But I had worked hard to prepare for this and I wasn’t going to look back. It was a trip of a lifetime… I will share more details in future posts; many interesting stories to tell.

As B2B Marketers, particularly in medium and large organizations, many of us are guilty on focusing on far too many KPI’s. We get bogged down by complicated reporting mechanisms and meaningless metrics. All in the name if measuring ROI. Don’t get me wrong – ROI is critical and you absolutely must monitor and measure it. But if it takes away from the real, tangible goals and objectives that make any...

Are you struggling with how to effectively measure your return on investment for your social media campaigns? I will be addressing this issue in a future blog post but for today, I wanted to share the following infographic: 3 Myths of Social Media ROI.

Myth 1:

Measuring “likes” and “followers” = Social Media ROI.

I hope by now we all know this is the biggest myth. I agree with the authors of this infographic. we need to focus on business goals and shift to “value” metrics which include: (1) increasing revenue; (2) deflecting cost; and (3) moving brand perceptions.

Myth 2:

The way you determine ROI for social media is the same as traditional media like TV and digital. Unlike traditional media, on social media and social networking, people share and amplify the impact of media so you need to ensure you can measure this amplification and make it effective for you.

Myth 3:

Social media should be measured independently of other...