What do you say when the CEO is asking why your company didn't reduce the "order-to-cash" cycle time by 10 percent, as planned? Even if your company has a robust corporate performance management (CPM) system, chances are you won't have a good answer.
CPM is the strategy, methods and processes that an organization deploys to direct its employees, partners, suppliers and customers to achieve a common set of goals and objectives. Companies measure performance through various mechanisms, including budgeting, score-carding and querying results and variances with business intelligence. Each of these tactics transforms data collected by transactional systems (such as CRM and ERP) into insight about top-line performance objectives. But CPM doesn't give the business stakeholders any visibility into what's actually happening. It's the end-users of the enterprise applications who execute the transactions that drive the processes that drive the business. Are employees actually...

