Lindsay Manfredi

Sounds weird, right? Hmmm. Maybe not too weird.

I’m an emotional being…sometimes too emotional. But as an artist/writer/creative type, I feed off emotion. It paves a way for me. That’s the first point.

Point number two: I’m an entrepreneur…a businesswoman. I help businesses blog and build relationships online. I help teach them how to be real with their audience and help build their audience. That being said, a question that often arises is, “What should my blog be about?”

My response? Everything.

Now, you may be thinking, “what about target audience?” or “what about business?”
Yes, all that too. The thing is, there really is no right or wrong way to write a blog. And there’s really no ‘this thing’ or ‘that thing’ that it should be about. Sure, if you’re a business, you definitely need a blog about that business, but it doesn’t...

Last week, my favorite author/cartoonist, Hugh MacLeod, aka Gaping Void, posted this cartoon.

How appropriate for how I’ve felt lately. Somewhat lost…knowing I need to do something…anything…but have lost motivation. I’m going through some personal development right now…having to give up something I love because it’s not healthy for me. I get so caught up in thinking one way, that it inhibits my thinking in other ways. Does that make sense?

I think all entrepreneurs go through this. Often. And it sucks. We ebb and flow through high times, low times, personal demon times, and times where we feel we can conquer the world. And this goes beyond entrepreneurs. Everyone feels this way regardless of the label you give yourself. The big question is: How do you get unstuck...

I wrote this as a guest blog post for Delivra. They rock over there. Happy reading.

Sure, we keep hearing it. The whole “buzz” out in the business community that has everyone wanting to know more…and there’s definitely a good reason for it. Social media is becoming one of the fastest growing trends among growing businesses throughout the world. Why is this? Well, first of all, it’s a great way to have conversation with your clients. Not only is it a great way to engage with them, it’s also a great way to nip problems in the bud as they arise. Is this why the percentages of businesses utilizing social media platforms have grown so rapidly? Perhaps. But to a social media marketer (that’d be me), it seems to be the natural progression for marketing integration. Note: Integration.

So, I’m not a big one-upper. You all know the types I’m talking about…those people out there that make it more about themselves and being better and getting more than the others around them. The ones who rarely do what they do because they love it. The ones that talk about other people and put others down. The ones who think they’re pretty much better than most. Yeah, you know that person. When I’m around those types, I can literally feel my energy drain…as if a blood-sucking vampire has come to reel me in. I have to regroup. Refocus. Come to understand that it’s okay…I’m different from some people. Not all people, just some.

So, I was hanging out with my band’s attorney the other day and he asked me about using social media to gain insight on what other companies are doing and if I...