Is your marketing department on stage performing a solo? Are they hogging the spotlight and acting as if the other members of the company orchestra are not on stage? Let us look at your social media initiative from another angle.
Let us consider every staff member with customer touch points as playing an instrument in your orchestra. The Brass section is sales trumpeting the company messages on a street corner like are found in New Orleans. Percussion is played by PR and marketing while the deep Bass Rhythm section is R&D and Engineering chartered to keep the beat of the company in time with the market. The String section is Customer Service playing an engaging melody in accompaniment with the whole; while HR plays woodwinds adding new harmonies to the performance by hiring talented new orchestra members.
So you see, without a conductor to lead or sheet music to follow, your orchestra has nothing to follow and your audience will only hear noise versus a...
