Earlier this years I was talking with a business owner about his company’s business planning. He had spent a fair amount of time looking ahead and thinking about the revenue he wanted his company to produce this year. Planning like this is good when it helps us focus on the things that make our business better.
But often, we focus on the wrong things, like revenue.
Understand, I’m not suggesting revenue is unimportant. Of course it’s important. But I am suggesting it’s wrong to focus too much time, energy and planning on it. Revenue is only an outcome. It’s an effect produced by many causes. You can’t control it, which is why you shouldn’t focus too much on it.
You’ll accomplish more if you focus on what you can control, like taking care of your customers.
If you give you customers what they want and you do it consistently well, they’ll come back. And if you really thrill them, they’...