During a presentation that I was giving at a small business owner's boot camp, I was asked a very interesting question by one of the attendees:
"I am a real estate agent and I am not sure how LinkedIn can help me since it is a business to business platform and I am targeting consumers and homeowners. Should I be focusing just on Facebook which is more consumer oriented? And, if I should be on LinkedIn, how can I best utilize it to help me obtain more business and clients?"
My Answer to How Business to Consumer (B2C) Companies Can Use LinkedIn Marketing
One of the biggest advantages of using LinkedIn if you are a B2B business is being able to access targeted prospects. Now, it's quite difficult to do that if you are a B2C company as business professionals are there for these purposes:
* Build and cultivate profitable relationships
* Get the information they need to develop.
However, that doesn't mean you should not be using LinkedIn...

