Recently I received an email from Microsoft Advertising Community, it was a usual promotional email sent to Hotmail users. However, luckily, I opened it to read it with almost no purpose in mind, as I was feeling a little tired from daily work. To my surprise, this email contained a very valuable “White Paper” containing the analysis and summary of Microsoft’s Social Media endeavors and it was not just usual marketing stuff, it was the actual actionable stuff that we, the marketers, love to have at our disposal so that we can draw conclusions and real world results to, not only pitch our clients, but to share with our peers to boast expertise.
Below is the summary of two key lessons that I concluded after reading this “White Paper” and I strongly recommend it to bloggers and social media marketers, specially, because these lessons can truly give you insight into the mindset of social media audience.
I will sparingly quote from the white paper as...
Below is the summary of two key lessons that I concluded after reading this “White Paper” and I strongly recommend it to bloggers and social media marketers, specially, because these lessons can truly give you insight into the mindset of social media audience.
I will sparingly quote from the white paper as...
