If you haven’t yourself experienced the customer experience at your business, is it really wise to invite an unsuspecting public in? Can you assume, with any confidence, that they will enjoy something you’ve never tried yourself?
I’m always startled when businesses don’t work at finding out, firsthand, what it’s like to use their own service or product.
Of course, it’s easy to fail to use your own product or service: Separate employee entrance, separate employee parking, separate, streamlined login process on your website, separate everything. Drive home at night, wash your hands, put work behind you. Until the next morning.
The photo below (from an otherwise very serviceable hotel, FWIW), shows the hazards of such oversights, in a very minor, non-life-threatening way. Let me explain.